maurice lacroix mp6119-ss001-11e

Maurice de Mauriac is a Zurich based watchmaker that produces customized watches. The company has been around for 12 years and was founded by long time watch business executive Daniel Dreifuss. When I spoke with Daniel, last Friday, regarding MDM timepieces he said, "we produce each day something new, new dial, new hand, always something better, everyday something.... we never know what is next." A good example of what Daniel is talking about, is the watch shown here. It is the newest model from their Chronograph Modern collection. It will be available in 2010.The new Chronograph Modern features a DLC coated titanium case, a first for Maurice de Mauric. Last year, the comparable model to this featured PVD, which is great, but DLC is even better. Most DLC is usually a little bit grayish black, where PVD is a darker black. Both are attractive, but if you don't want the full black, then DLC is the way to go. DLC is also slightly harder. Overall, the MDM models in PVD and DLC are both appealing, but if I had my choice it would definitely be this model, as the DLC is just more desirable to me. As you can see from the photos, the numerals are applied on the dial. Last years model featured printed numerals. Another detail that makes this watch, that much more appealing. Although, the price is pretty good for a chronograph with either PVD or DLC treatment, so you might be just as happy with this years model, as you are with last years.All of the chronographs are powered by a trusted Valjoux 7750 self-winding movement. The rotor features the signature "Maurice de Mauriac Zurich" emblem. The strap is made of a high-tech cloth material that looks ultra comfortable and features a detachable folding clasp, in DLC. Retail is $4,000Source: Maurice de Mauriac

[ Maurice Lacroix ]Martin Bachmann, 46, has been named the new chief executive officer of Swiss luxury watch manufacturer Maurice Lacroix S.A., effective. Nov. 1. For the past seven years, Bachmann, an executive board member of the luxury Swiss watch brand, has been actively involved in development of the brand as global director of its Marketing/Country Operations division.Bachman succeeds Philippe C. Merk, 51, who was named CEO of Swiss luxury watchmaker Audemars Piguet Holding SA in August, effective Jan. 1, 2009, replacing its long-time CEO, Georges-Henri Meylan. MORE>>Bachmann noted Maurice Lacroix's successful "leap" in recent years into the small group of luxury Swiss brands who make their own mechanical movements. "Together with my management team, it's my goal to continue this successful strategy," he said. "We will build on our innovative strength and creativity, with which we also intend to inspire our customers in the coming years."Bachman's successor as global director of sales for Maurice Lacroix is Marc Gl?ser, 40, who returns to the brand after four years. The marketing segment will now report to product director Sandro Reginelli, a member of the executive board.Since launching its first watch in 1975, Maurice Lacroix, headquartred at Saignel��gier, Switzerland, has evolved into a luxury brand known for complex movements. Important milestones include its 2003 Masterpiece Double R��trograde, with a complex mechanism with two retrograde displays developed in-house; the 2006 launch of its first in-house movement (ML106), and in 2008, the debut of its M��moire 1, the first mechanical watch with a memory.Maurice Lacroix, one of the few independent watch manufacturers, has around 300 employees worldwide, most at its international headquarters in Zurich and its production sites in Saignel��gier and Montfaucon, Switzerland.