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An evidently dainty watch for women has been released by Longines, which comes in three elegant models in rectangle, oval and tonneau shapes.A 1917 and 1918 Longines inspired watches, these latest models are more dazzling and perfect for its versatile design especially nowadays where fashion and uniqueness is always set at its finest.The watches' exquisite faces are set in 18 carat white gold with gemstones surrounding the case plus engraved flower shaped designs giving more brilliance to the Les El��gantes de Longines. All have a rhodium-plated dial with calligraphic Arabic and Roman numerals, blued steel hands, and an immaculate white satin strap with buckle.The 7th edition of the Les El��gantes de Longines timepiece models is available in only 20 limited edition pieces each.You may find it very plain looking because of the strap, but the case speaks a lot. Get one of these limited edition watches and count yourself as one of the 60 people in the world who owns such chic timepiece.

Longines unveiled the 1960's inspired Column-Wheel Chronograph Record at Baselworld 2011. It features a Swiss automatic in-house movement that was exclusively designed by ETA for Longines (both owned by the Swatch Group). The caliber L688.2 has 27 jewels, runs at 28,800 vph and has a power reserve of 54 hours. The chronograph function is controlled by a column-wheel, so starting, stopping and resetting it is smooth and effortless. The chronograph center seconds hand is equipped with a vernier scale at its tip, that allows the wearer to record times with one eighth of a second precision. The classic 41 mm stainless steel case is fully polished, along with a fully polished crown and push-pieces. The strap is black alligator with a classic pin and buckle. Water-resistance is 30 meters. The dial has a great sporty vintage look and is available in either cream or black. Longines Press ReleaseLongines has passed a new milestone in its exploration of timepieces fitted with authentic technical features by creating, The Longines Column-Wheel Chronograph Record, which has a direct-drive second hand with a vernier scale. Back in 2008 the company used a chronograph movement with a column wheel in the design of a contemporary embodiment of its expertise in mechanical chronographs this new model showcases the horological development and elegant appeal in the same vein.The Longines Column-Wheel Chronograph Record combines various elements that make this brand-new watch a modern descendant of the timing instruments created by Longines in the past. Thanks to its exclusive column-wheel movement, it joins the lineage of equipment developed by the brand since 1878, when Longines produced its first chronograph. Moreover, The Longines Column-Wheel Chronograph Record has a centre direct-drive second hand with a vernier scale - echoing a mechanical chronograph counter designed by the company in 1966. This system allows the user to read off the time measured easily and precisely using the position of the centre seconds hand with its vernier scale relative to the fixed scale on the dial. The centre direct-drive seconds hand with its vernier scale brings it into line with the most up-to-date mechanical timing equipment available today.The Longines Column-Wheel Chronograph Record has a sporty design which complements its chronograph functions. The self-winding movement is housed in a stainless steel case with a diameter of 41 mm. The cream or black dial has a 30-minute counter at 3 o'clock, a 12-hour counter at 6 o'clock, a small seconds at 9 o'clock and a date aperture between 4 and 5 o'clock. The hands are coated with Super-LumiNova while the red centre dragging seconds hand with its vernier scale is complemented by a fixed scale on the dial which enables the user to read off eighths of a second. Echoing the timing equipment produced by Longines in the 1960s, The Longines Column-Wheel Chronograph Record is fitted on an elegant black alligator strap.Fitted with 27 jewels, the L688.2 movement is a self-winding calibre with a diameter of 30 mm and a height of 7.90 mm. The column wheel which is part of the movement serves to steer the chronograph functions (start, stop, return to zero). This system, and in particular the column wheel that was designed by engineers at ETA on Longines' request, makes this mechanical chronograph exceptionally easy to use, requiring only a light pressure to start and stop the timing function and to return the hands to zero. The blued steel column wheel is a work of art and the whole movement is a stylised revamping of a traditional technical system. Apart from its sophisticated design, the construction of the L688.2 calibre has been especially created to meet the requirements of timing.With its combination of timing functions and a beauty that is characteristic of timing equipment dating from the 1960s, The Longines Column-Wheel Chronograph Record is a contemporary timepiece steeped in the great tradition of mechanical timing.Based in St. Imier in Switzerland since 1832, the watchmaker Longines can look back on more than 175 years of non-stop craftsmanship, as well as a solid heritage as timekeeper for world championships in various sports and collaborator with different international sports federations. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.Retail TBDSource: Longines