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Diamonds have always had a magnetic force on women and they have always been regarded as the ultimate statement of beauty, glamour and distinction. Seiko has tried to satisfy the exquisite taste of these particular women by dedicating one of its creations to them, an amazing timepiece that recreates the finest in design, while being capable of assuring the expected functionality. Ever since 1881, Seiko has been one of those pioneering brands that takes the tradition of watch manufacturing further than anyone could imagine, one of those brands that pushes the limits of traditional horology and proposes different and innovative techniques of manufacturing, designs and technical complications. The founding father of Seiko, Kintaro Hattori, dedicated his life to perfection, to the manufacturing of technical complications that would remain as landmark mechanisms in the long lasting tradition of this industry. By winning numerous prizes over the years, Seiko has its name and good reputation validated by not only the magazines specialized in watch manufacturing, but also by the incredible number of loyal customers worldwide. The new timepiece released on the market by Seiko goes by the name of Seiko Ladies Coutura Watch, a brilliant timepiece in every aspect due to its 55 Diamonds applied on it. As design has always be a top priority for the designers from Seiko, this timepiece recreates a feminine, yet extravagant design, appropriate to wear on special occasions or in fancy places. This is not your typical everyday watch, as its design features a stainless steel case, whose bezel is adorned with diamonds and so is the dial of the watch. The feminine design lines are completed by these diamonds adornments, 55 in their number, which add a touch of incredible sophistication. No woman could say no to this extraordinary timepiece proposed by Seiko, a timepiece that manages to combine beautifully simplicity with extravagance. The *** white dial of the new Seiko Ladies Coutura Watch features diamond set hour markers, traditional stainless steel hands and a date window located discreetly at 4 o'clock. The stainless steel case covered with sapphire crystal comes accompanied by an interlinked stainless steel bracelet, assuring the harmonious overall design of the watch.The mechanism equipping this Seiko Ladies Coutura Watch adorned with 55 diamonds can not only guarantee the best reliability of the traditional functions of hour, minute and second and the date function, but it can also guarantee an amazing water resistance of 330 feet. Seductive and functional, this watch seems to have it all, and for the special price of 825 dollars, you can be sure the new Seiko Ladies Coutura Watch won't stay long in the window displays.

With its Expert Course the A. Lange & Sohne Academy launches a third round of its training programme. With the establishment almost three years ago of the "A. Lange & Sohne Akademie", a multi-level series of training courses for authorised dealers, the traditional watch brand has been *** an active contribution to the quality of advice pro vided in the supe rior watch retail sector. The programme focuses primarily on offering an experi ence of the uncom promising quality that the watchmakers at Lange show in their work and allows students to meet these craftsmen and women face to face and perform a range of tasks under their expert instruction.During the Expert Course retailers are being introduced to the typi cal Lange decoration techniques. The first "Lange Experts" from Germany left the academy after successfully complet ing the third - and highest - level of the training programme. To qualify for the Expert Course they first had to attend two initial sessions, as well as having to pass the "Ambassador Course", which consisted of passing on the basic knowledge they had acquired in the Lange manufactory to the sales staff in their own organisation. The aim of the Expert Course is to increase awareness of the watch*** expertise at A. Lange & Sohne and to familiarise dealers with the special features of the watch-*** complications and with superior new products such as the LANGE ZEITWERK and the LANGE 1 DAYMATIC. At the end of the course the "graduates" were in a posi-tion to offer even more professional advice to their customers after experiencing the watch*** environment and sales arguments at first hand. The fascinating workshops during the two-day Expert Course opened up doors to the students that normally remain firmly shut to visitors. For instance, product developers explained the origins of a new watch model from the initial idea through to series pro duction. Technical experts gave insights into the secrets behind the production of the Lange balance springs and into the rigorous test conditions undergone by new devel opments in the company's own test laboratory. Plus, the budding experts were able to try out some of the tools for themselves in various practical tasks at the watchmaker's table. Under the instruction of finishers and engravers they were introduced to the typi cal Lange decoration techniques. They learnt how to polish the tiny gold chatons by hand, and how to decorate a German silver three-quarter plate with the characteristic perlage and the striped patterning known as "Glash��tte ribbing". A further highpoint of the programme was the assembly of a complete watch movement under the expert supervision of a master watchmaker. After passing a demanding written examination at the end of the course, the par ticipants received a certificate to show their membership of the exclusive inter na tional community of Lange Experts. The three-quarter plate decorated by the indi vi dual student is integrated in the cer tificate mount, and the associated balance cock displays the hand-engraved initials of the student. The first Lange Experts com prised dealers from Germany and Italy . There will be further courses this year for dealers from Europe, South-East Asia, Japan , and the USA.Source: A. Lange & Sohne