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Last week at SIHH 2010, Jaeger-LeCoultre introduced two new Memovox automatic alarm watches. The Master Memovox and Master Memovox International. In 1956, Jaeger-LeCoultre introduced the first automatic alarm movement, powered by Calibre 815. The latest generation of JLC's automatic alarm movement , Calibre 956, is based on this famous movement. The latest generation movement, however, is more accurate, reliable and robust. It now has a large free-sprung balance and a winding rotor on ceramic ball bearings that need no lubrication or maintenance. Its gear wheels have a new kind of tooth profile that ensures smoother transmission. Calibre 956 has a frequency of 28,800 vph and a power reserve of 45 hours. Finally, it is equipped with a rapid date-change mechanism. Press Release PDFRetail is TBDSource: Jaeger-LeCoultre

On October 13, 2008 Swiss watchmaker Jaeger-LeCoultre will open the doors to a new boutique in Beverly Hills, California. The exclusive store follows the inauguration of a Jaeger-LeCoultre boutique in Boca Raton, FL earlier in the year–the brand’s first in the United States.Sharing the elegant and luxurious design of other Jaeger-LeCoultre sales points, the Beverly Hills boutique will house the complete Jaeger-LeCoultre watch family, whose most well known collections include the Reverso, Master Control, Master Compressor, and the Ideale. Special boutique-only limited editions and highly complicated pieces such as the Reverso Gyrotourbillon 2 will also be displayed, in addition to a range of the company’s famous Atmos clocks. The new Jaeger-LeCoultre boutique is located on 9490 Brighton Way, adjacent to the famous shopping addresses of Rodeo Drive.