jaeger-lecoultre retail calgary

The thing about watches is, at their basic, all are tech-proof. Most of the timepieces we know today have the same basic mechanism they have had when watches became an important accessory �C an wrist-ament all well-heeled had to possess. So when Jaeger-LeCoultre decided to celebrate his own roots, there was nothing better than being inspired from one of the its own cult pieces, Jaeger-LeCoultre Reverso. Created first in 1931 for colonial polo players, who feared their timepieces would become scratched while in action, the Reverso has since become a benchmark by which most rectangular watches are measured. Now in his 80th year of glory, Jaeger-LeCoultre decide to pay tribute by bringing an Ultra Thin version that mimics its older cousin completely. Inside the watch is JLC manually-wound and hand-decorated ultra-thin movement, the Caliber 822. Offered in limited and non-limited editions, Reverso will be available in steel and pink gold.

Jaeger-LeCoultre will be celebrating the 80th anniversary of their Reverso model in 2011. Starting from the 10th of December, all Reverso-owners can submit their Reverso and story to the Virtual Museum of Jaeger-LeCoultre, where a museum curator will add your Reverso to one of the virtual rooms in this digital museum.Above a picture of the new 2011 Reverso that resembles the original model from 1931, with only ‘Reverso’ on the dial and an ultra thin rectangular case. Therefor, JLC needed to use their extra thin hand wound caliber 822 for this watch. This model is only 7.2mm thick and will be available in stainless steel and pink gold. The latter one will be a limited edition, the stainless steel ‘Tribute to 1931′ Reverso will be a normal production model. More information about this Reverso can be read at my friends over at and .The exposition will be open to general public online starting from SIHH 2011.From what I’ve seen till now, my guess is that this new Reverso will be the new ‘SIHH’-darling More information about vintage Reverso models can be found I wrote in 2008.