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November 30, 2009 LOS ANGELES, CA - NBA Laker players' Didier Mbenga and Kobe Bryant were amongst the many in attendance Monday night at the Jaeger-LeCoultre Beverly Hills Boutique to help the brand celebrate the Mbenga Foundation. Developed in 2005, the Mbenga Foundation was created to help children in the Democratic Republic of Congo and refuges in Belgium. Jaeger-LeCoultre threw the cocktail to shed light on the charity with a portion of the proceeds from all sales during the event going to the foundation. Source: Jaeger-LeCoultre

If nobody knows exactly which woman inspired the first ladies' watch from the Manufacture, Jaeger-LeCoultre has, however, always devoted considerable attention to ladies' timepieces in terms of both aesthetics and mechanism excellence. The muse could have been a beautiful actress like Diane Kruger who has chosen Jaeger-LeCoultre timepieces to wear at the Oscars Ceremony and Party, held in Los Angeles (California) on Sunday evening (March 7th 2010). Diane Kruger attended the Oscars for "Inglourious Basterds", the movie of Quentin Tarantino. She was wearing the diamond bracelet Art Deco 101, which houses the smallest watch movement in the world invented by the Swiss Watch Manufacture, the famous 101 mechanical movement. (Picture with the cast, including Christoph Waltz, awarded best Supporting Actor). For the Vanity Fair party, Kruger was wearing a 1949 timepiece taken from Jaeger-LeCoultre museum in Switzerland, a watch enclosed in 225 diamonds specially lent for this occasion.