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November 30, 2009 LOS ANGELES, CA - NBA Laker players' Didier Mbenga and Kobe Bryant were amongst the many in attendance Monday night at the Jaeger-LeCoultre Beverly Hills Boutique to help the brand celebrate the Mbenga Foundation. Developed in 2005, the Mbenga Foundation was created to help children in the Democratic Republic of Congo and refuges in Belgium. Jaeger-LeCoultre threw the cocktail to shed light on the charity with a portion of the proceeds from all sales during the event going to the foundation. Source: Jaeger-LeCoultre

After Breitling, it is now the turn of another luxury watchmaker to charm customers with its iPhone application. The aforementioned luxury watchmaker is none other than Jaeger-LeCoultre who has created an App that aims to share the fascinating world of fine watch making with the public. IPhone owners get a chance to explore the various stages in creating a watch through this application. They have access to a particularly comprehensive dictionary of horology and to six watch initiation classes. What is more, you can choose from the brands most iconic models like Reverso Squadra to the Reverso Gyrotourbillon 2, along with the Master Compressor Diving Pro Geographic. The classes will enable users to practice various watch making techniques on their screen like assembling a chronograph mechanism, decorating and jewelling a movement (where you are expected to gem-set a Reverso Neva making no mistakes and in record time), polishing, engraving and gem-setting a case.