jaeger lecoultre 177 84 70

The thing about watches is, at their basic, all are tech-proof. Most of the timepieces we know today have the same basic mechanism they have had when watches became an important accessory �C an wrist-ament all well-heeled had to possess. So when Jaeger-LeCoultre decided to celebrate his own roots, there was nothing better than being inspired from one of the its own cult pieces, Jaeger-LeCoultre Reverso. Created first in 1931 for colonial polo players, who feared their timepieces would become scratched while in action, the Reverso has since become a benchmark by which most rectangular watches are measured. Now in his 80th year of glory, Jaeger-LeCoultre decide to pay tribute by bringing an Ultra Thin version that mimics its older cousin completely. Inside the watch is JLC manually-wound and hand-decorated ultra-thin movement, the Caliber 822. Offered in limited and non-limited editions, Reverso will be available in steel and pink gold.

On October 13, 2008 Swiss watchmaker Jaeger-LeCoultre will open the doors to a new boutique in Beverly Hills, California. The exclusive store follows the inauguration of a Jaeger-LeCoultre boutique in Boca Raton, FL earlier in the year–the brand’s first in the United States.Sharing the elegant and luxurious design of other Jaeger-LeCoultre sales points, the Beverly Hills boutique will house the complete Jaeger-LeCoultre watch family, whose most well known collections include the Reverso, Master Control, Master Compressor, and the Ideale. Special boutique-only limited editions and highly complicated pieces such as the Reverso Gyrotourbillon 2 will also be displayed, in addition to a range of the company’s famous Atmos clocks. The new Jaeger-LeCoultre boutique is located on 9490 Brighton Way, adjacent to the famous shopping addresses of Rodeo Drive.