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[ via Jaeger-LeCoultre ]November 19, 2008 BOCA RATON, FL: Jaeger-LeCoultre and Les Bijoux celebrated the first Jaeger-LeCoultre American boutique with boxing champion Lennox Lewis. Lewis, a Jaeger-LeCoultre fan. He joined International Director of Sales Nicolas Baretzki and North American President Gina Misrach in welcoming guests at the newly opened Boca Raton boutique. Also on hand were Les Bijoux's Simon Dahan and Greg Osipov. Lennox Lewis arrived in an DB9 Volante Aston Martin, a partner of Jaeger-LeCoultre, and donned his very own Rose Gold Reverso Squadra Hometime for the event. Guests enjoyed cocktails and appetizers along with a wide variety of coffee drinks supplied by Nespresso. The Boca Raton boutique opened June 2008 and has become a favorite spot for fine watch connoisseurs. This is the first of two newly opened boutiques for Jaeger-LeCoultre in the United States. The second opened mid October in Beverly Hills.

The story goes that after a polo match in India, some British officers challenged their friend Cesar de Trey to create a watch that was able to resist the serious beatings caused by polo sport. Once back in Europe, Cesar de Trey (businessman) shared the problem with Jacques-David LeCoultre, who creates the Reverso watch in association with Jaeger. The Reverso watch was patented in 1931 (the 4th of March to be precise) and was originally designed by Rene-Alfred Chauvot.Almost 80 years later, the Jaeger-LeCoultre Reverso is still going strong and it is one of the classic watches that can also easily be referred to as a cult watch. The rectangular shape, the Reverso mechanism, the inhouse movement and the magnificient designed Jaeger-LeCoultre logo on the dial makes this a watch you can identify as being a JLC Reverso from a 100 yards distance (with a grain of salt). However, this isn’t a watch for show-offs. It is far too elegant and delicate to be recognized by the heavily suntanned -type of jet setters.For the watch enthusiasts or collectors, a vintage Jaeger-LeCoultre Reverso as shown above is probably a welcome addition to their collections. I found one at , a watchstore in a small harbour town in The Netherlands. has a very impressive bricks ‘n’ mortar shop, but a webshop as well. A reliable address for your wristwatches, repairs and servicesThis 1930s handwound Jaeger-LeCoultre Reverso is in good running order and for 5750 Euro (including a one year warrantee) it is probably a solid investment as well. For this kind of money, you can also buy a new one. But so can your neighbour So if you really want something special, take a look at this vintage timepiece.Personally, I wouldn’t use it for polo or any other kind of sports activity. Although it was meant to resist hard knocks, my guess is that the mechanic movement, case and crystal suffered big time during these polo activities. I can see myself buying a Jaeger-LeCoultre Reverso in the far future, the brand’s history (and especially this model’s) and the fact that I will ‘need’ a decent dress watch some time, makes this type of watch very desirable. Perhaps even a (red) gold one, for when I am old. 40something