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Special Edition Big Pilot exclusive to Las Vegas & Beverly Hills IWC Boutiques[ via IWC ]The stars of watch *** have finally landed in the "City of Angels." IWC Schaffhausen is proud to announce the opening of its new boutique in the heart of Beverly Hills. The highly coveted Swiss watch company adds to the unprecedented luxury of the area bringing their renowned craftsman-ship and a tradition in finely engineered watch ***."I am incredibly excited about our new location in Beverly Hills. It is a true sign of our ongoing success and commitment to the US market," comments Benoit de Clerck, President IWC North America. "IWC has maintained a consistent growth in the US. I firmly believe that the brand will continue to experience strong results, especially in Beverly Hills."The boutique on Brighton Way will be IWC's first boutique in Los Angeles and the 24th project globally. It will feature the unique and sleek design inherent in the brand's DNA. The interior will showcase the highly exclusive "Signature Furniture Series," designed in particular by IWC's in house creative team. The unique mix of polished stainless steel, brushed aluminum and white leather are classic design elements which are directly linked to our watch designs. Every attention is given to fine detailing and craftsmanship which further emphasizes the technical pioneering spirit for which IWC is globally renowned.The double height storefront creates a strong presence for the boutique at this busy Beverly Hills intersection. It is the first multi-storey storefront by IWC, soon to be followed by Time City Beijing and Twin Villas Shanghai and extends a formal invitation into the world of IWC luxury. "We wanted to make our mark in Beverly Hills," says de Clerck. "And this is one of the many ways in which we plan to announce our arrival."Customers who want the purchase of their IWC to come with a maximum of brand identity, can make close contact with the high art of watch *** at the IWC boutique in Beverly Hills. The restrained atmosphere of the interior reflects IWC's tendency to understatement. There is nothing to distract from the theme that plays the leading role here: the complex technology and precision inherent in all of the watches within the IWC collection. Anyone who wants to learn about the world of IWC will not only be treated to the best technical information and advice from the professional staff in the boutique, but they will also discover several interesting facts about the history and development of the individual product families and the traditions and innovative culture of the manufactory.All the exclusive timepieces that bear the three letters of the famous brand can be found on Brighton Way. From the Portofino to the legendary Por-tuguese collection to the Grande Complication, there is a watch from Schaffhausen to suit every wallet: All the specialities of haute horlogerie and all the renowned IWC products from the Portuguese Chrono Automatic to the Big Pilot and Top Gun to the new Vintage Collection will become the stars of Hollywood.

The new Portofino collection will be launched in 2011 and will consist of four new models (an automatic, a chronograph, a dual-time and a hand-wind with 8 day power reserve). Ref. 5101 Available in 18kt rose gold and in stainless steel. Movement is the new IWC in-house caliber 59210 (measures 37.8mm). It comes with a leather strap by the Italian shoe makers Santoni, and is exclusive to IWC.