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Special Edition Big Pilot exclusive to Las Vegas & Beverly Hills IWC Boutiques[ via IWC ]The stars of watch *** have finally landed in the "City of Angels." IWC Schaffhausen is proud to announce the opening of its new boutique in the heart of Beverly Hills. The highly coveted Swiss watch company adds to the unprecedented luxury of the area bringing their renowned craftsman-ship and a tradition in finely engineered watch ***."I am incredibly excited about our new location in Beverly Hills. It is a true sign of our ongoing success and commitment to the US market," comments Benoit de Clerck, President IWC North America. "IWC has maintained a consistent growth in the US. I firmly believe that the brand will continue to experience strong results, especially in Beverly Hills."The boutique on Brighton Way will be IWC's first boutique in Los Angeles and the 24th project globally. It will feature the unique and sleek design inherent in the brand's DNA. The interior will showcase the highly exclusive "Signature Furniture Series," designed in particular by IWC's in house creative team. The unique mix of polished stainless steel, brushed aluminum and white leather are classic design elements which are directly linked to our watch designs. Every attention is given to fine detailing and craftsmanship which further emphasizes the technical pioneering spirit for which IWC is globally renowned.The double height storefront creates a strong presence for the boutique at this busy Beverly Hills intersection. It is the first multi-storey storefront by IWC, soon to be followed by Time City Beijing and Twin Villas Shanghai and extends a formal invitation into the world of IWC luxury. "We wanted to make our mark in Beverly Hills," says de Clerck. "And this is one of the many ways in which we plan to announce our arrival."Customers who want the purchase of their IWC to come with a maximum of brand identity, can make close contact with the high art of watch *** at the IWC boutique in Beverly Hills. The restrained atmosphere of the interior reflects IWC's tendency to understatement. There is nothing to distract from the theme that plays the leading role here: the complex technology and precision inherent in all of the watches within the IWC collection. Anyone who wants to learn about the world of IWC will not only be treated to the best technical information and advice from the professional staff in the boutique, but they will also discover several interesting facts about the history and development of the individual product families and the traditions and innovative culture of the manufactory.All the exclusive timepieces that bear the three letters of the famous brand can be found on Brighton Way. From the Portofino to the legendary Por-tuguese collection to the Grande Complication, there is a watch from Schaffhausen to suit every wallet: All the specialities of haute horlogerie and all the renowned IWC products from the Portuguese Chrono Automatic to the Big Pilot and Top Gun to the new Vintage Collection will become the stars of Hollywood.

The Portuguese family announces a cocktail of variations: new elegant dials complement the highly distinctive range from IWC, and a new yellow gold version makes the trilogy in gold complete. The Portuguese Chrono-Automatics from IWC are watches for active people who appreciate a superb and distinctively elegant timekeeping companion. These are people who may be prepared to go without many supplementary functions, but not without the protective case which confers the accolade of suitability for everyday use on a watch.With a hardness grade of 9, its convex sapphire glass can withstand any concrete wall, and its resistance to scratching defers only to a diamond. This guarantees a clear view of the classic dial with its Arabic numerals that are so typical of the Portuguese range, the elegant lance hands and the two vertically arranged inner dials for the small seconds at 6 o'clock and the chronograph 30-minutes counter at 12 o'clock. An indispensable feature for uncomplicated watch lovers is the water resistance to 30 m, which guarantees that there is nothing to fear even from water sport activities. While on the subject of sport: the Portuguese Chrono-Automatic opens up the exciting possibility of capturing a small piece of time itself by simply pressing a button on the chronograph, whether monitoring your personal training time or taking measurements in the heat of competition between athletes. The precision scale on the outer edge of the case permits measurements down to a quarter of a second.The Portuguese Chrono-Automatic is an independent and autonomous power plant. At any rate for as long as its wearer is in motion. Powered by the 79240 calibre mechanical automatic movement with 28 800 beats per hour, it provides the proverbial precision in the passage of time. It reflects this with absolute reliably, and the power reserve will even survive a 44-hour interruption in movements. Although the case diameter of 41 mm makes the Portuguese Chrono- Automatic a substantial item that scarcely goes unnoticed, it remains a restrained timepiece with its seductive alike. And yet: varietas delectat �C to quote from the philosopher Cicero: variety is the spice of life. True to form, IWC is about to launch an entirely new and engaging array of variants. The previous range of models, which more closely resembled a readily identifiable small family in terms of the choice of materials and dial colours, has been expanded into a strong and diverse team.