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With the challenges that face our planet, the world needs men like the environmental adventurer David de Rothschild �C and companies like IWC Schaffhausen, whose active contribution to environmental protection is based on a firm belief in this cause. IWC is supporting the Plastiki Expedition of David de Rothschild and his organisation Adventure Ecology. To commemorate this momentous partnership, IWC will launch an expedition-proof special edition within the Ingenieur family: the Ingenieur Automatic Mission Earth Edition "Adventure Ecology".This summer, Adventure Ecology founder and environmental storyteller David de Rothschild, along with a handpicked crew of leading scientists, sailors, adventurers, thought leaders and creatives, will sail approximately 10,000 nautical miles across the Pacific Ocean from San Francisco to Sydney in a distinctive, one-of-a-kind 60 foot catamaran made entirely of plastic bottles, srPET plastic and recycled waste products. The boat is named "Plastiki", taking inspiration from Thor Heyerdahl's "Kon-Tiki" expedition of 1947.David de Rothschild with his organisation Adventure Ecology highlights the Earth's environmental hotspots. Adventure Ecology's primary mission is to captivate the imagination, raise global awareness and inspire and activate individuals, communities and industries towards a smarter, more sustainable planet 2.0 way of living by re-thinking their everyday actions. IWC Schaffhausen is supporting Adventure Ecology and is the official partner of the forthcoming Plastiki Expedition. "The partnership with IWC Schaffhausen is one of great significance to Adventure Ecology", says David de Rothschild. "IWC Schaffhausen is leading the way within its industry by addressing climate protection. Thanks to efforts in improving its environmental track record, IWC has been certified a carbon neutral enterprise. This ongoing commitment is to be commended, and Adventure Ecology is excited to have been able to secure IWC's support for the Plastiki adventure."During this extraordinary journey, the Plastiki will sail through a number of fragile and environmentally challenged regions which include the world's largest ocean waste dump, commonly known as The Great Eastern Pacific Garbage Patch. This audacious and bold adventure aims to inspire and encourage positive and responsible actions in favour of our planet. "With his Plastiki expedition, David de Rothschild hopes to bring to our attention how carelessly we treat our waste and the devastating effect that it has on the planet and its oceans. As a company which holds the environment dear, IWC is very proud of David de Rothschild and of the fact that, with our support, he is using his adventurous voyage to show the consequences of the modern way of life and providing an impetus for innovative suggestions of how to solve the ecological problems of our age," states Georges Kern, CEO of IWC Schaffhausen.Engineers for a better worldIngenieur Automatic Mission Earth Edition "Adventure Ecology" In tribute to Adventure Ecology's latest adventure, IWC is launching a new watch in stainless steel named the Ingenieur Automatic Mission Earth Edition "Adventure Ecology". Quite appropriately, it is from the very watch family whose certified qualities made it the first to earn the "expedition-proof" rating from IWC. The limited edition will accompany David de Rothschild and his crew during the 4-month Plastiki expedition across the Pacific Ocean. For whatever an adventurer endures, whether in the ice fields of Alaska, the tropical rainforest of the Amazon or the deserts of Africa, the watch can endure it, too. Furthermore, it has been constructed to be significantly more robust and tested more rigorously than any other IWC watch. More than 30 extreme tests ensure its superior endurance properties, and they include:�C? climate tests at temperatures between �C20��C and +70��C and at varying humidity levels up to 95 %, also abrupt changes in temperature ?�C? long-term corrosion tests on the case, strap and seals in an aggressive solution of water, salt and chlorine ?�C? shock tests following an IWC specific test programme which covers both high-force impacts and continuous vibrations over a period of days ?�C? multiple water-resistance tests up to 12 bar for each completed watch�C? magnetic field tests for the soft iron inner case, which protects the movement in extremely strong magnetic fields of up to 80,000 A/m.The new model Ingenieur Automatic Mission Earth Edition "Adventure Ecology", manufactured carbon neutrally in Schaffhausen, is therefore a watch that is particularly sustainable, namely through a design which guarantees an extremely long life. A newly developed, larger and even more robust steel case holds an automatic mechanism which has been crafted to meet the highest quality criteria. Specifically, it is the IWC manufactured 80110 calibre movement with a Pellaton winding mechanism and integrated shock absorbers. The screw-in back cover along with a sapphire glass which is antireflective on both sides and new flank protection for the screw-in crown make it sturdy enough to withstand all the world can throw at it, even when on the wrist of an adventurer in the midst of an expedition. The special edition has more than one unique signifying characteristic: with its blue dial and orange markers, it exclusively represents David de Rothschild's Plastiki mission, which is also referenced in the intricate engraving of Adventure Ecology's expedition logo on the back cover. In keeping with the environmentally conscious nature of the mission, IWC has rethought its packaging and now presents this special edition in an environmentally friendly watch box.

Without a doubt the IWC Big Pilot watch is one of the best ultimate sport watches for men on the market today. As a matter of fact, it goes beyond the title of “sports-watch” because it is actually a watch for Pilots. A true Pilots’ Watch – Big, visible, with smooth sweeping movement hand that seems to float in the air. The International Watch Company originally developed the first Pilot watch back in the 1930s but introduced to the general public a few years later. The world’s aviation history tells us that Pilots faced the same problem when it came to measuring the time. They used to rely on over-sized pocket watches to measure time – which was not only difficult but highly inconvenient. IWC designed a watch that would fit on the pilot’s wrist but over his flight suit. The watch was obviously of considerable dimensions with a huge case and highly contrasting but easy to read numerals and luminous hands. The watch also had a rather large wrist leather band.Today, the IWC Big Pilot Automatic watch is a smaller version of the original watch introduced in 1936. Nevertheless, the IWC Big Pilot watch is still a rather massive watch compared with the average wristwatch. This watch is definitively suited for men. The IWC Big Pilot Watch measures 46.2 mm and is available in steel or platinum. Since 2002, the Big Pilot’s Watch has been one of IWC’s most successful flagships. Its in house (IWC made) manufactured 51111 calibre is one of the largest automatic movements (with reason) available anywhere in the world and contains all the features that have proved their worth in the long history of IWC mechanical watches. The 51111 calibre automatic movement generates a power reserve of 8.5 days.Every year IWC produces this magnificent watch limited to only 500 pieces. IWC kept the overall essence of the watch true to the original IWC Pilot’s watch but added a few contemporary touches that fuses tradition with functionality. The IWC Big Pilot Replica Watch “Die Grosse Fliegeruhr” with Automatic Movement and genuine leather strap is available at watch-inc.com with the smallest detail copied. IWC only offers the stainless steel version with a black dial and brown strap leather band as available at watch-inc.com