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Special Edition Big Pilot exclusive to Las Vegas & Beverly Hills IWC Boutiques[ via IWC ]The stars of watch *** have finally landed in the "City of Angels." IWC Schaffhausen is proud to announce the opening of its new boutique in the heart of Beverly Hills. The highly coveted Swiss watch company adds to the unprecedented luxury of the area bringing their renowned craftsman-ship and a tradition in finely engineered watch ***."I am incredibly excited about our new location in Beverly Hills. It is a true sign of our ongoing success and commitment to the US market," comments Benoit de Clerck, President IWC North America. "IWC has maintained a consistent growth in the US. I firmly believe that the brand will continue to experience strong results, especially in Beverly Hills."The boutique on Brighton Way will be IWC's first boutique in Los Angeles and the 24th project globally. It will feature the unique and sleek design inherent in the brand's DNA. The interior will showcase the highly exclusive "Signature Furniture Series," designed in particular by IWC's in house creative team. The unique mix of polished stainless steel, brushed aluminum and white leather are classic design elements which are directly linked to our watch designs. Every attention is given to fine detailing and craftsmanship which further emphasizes the technical pioneering spirit for which IWC is globally renowned.The double height storefront creates a strong presence for the boutique at this busy Beverly Hills intersection. It is the first multi-storey storefront by IWC, soon to be followed by Time City Beijing and Twin Villas Shanghai and extends a formal invitation into the world of IWC luxury. "We wanted to make our mark in Beverly Hills," says de Clerck. "And this is one of the many ways in which we plan to announce our arrival."Customers who want the purchase of their IWC to come with a maximum of brand identity, can make close contact with the high art of watch *** at the IWC boutique in Beverly Hills. The restrained atmosphere of the interior reflects IWC's tendency to understatement. There is nothing to distract from the theme that plays the leading role here: the complex technology and precision inherent in all of the watches within the IWC collection. Anyone who wants to learn about the world of IWC will not only be treated to the best technical information and advice from the professional staff in the boutique, but they will also discover several interesting facts about the history and development of the individual product families and the traditions and innovative culture of the manufactory.All the exclusive timepieces that bear the three letters of the famous brand can be found on Brighton Way. From the Portofino to the legendary Por-tuguese collection to the Grande Complication, there is a watch from Schaffhausen to suit every wallet: All the specialities of haute horlogerie and all the renowned IWC products from the Portuguese Chrono Automatic to the Big Pilot and Top Gun to the new Vintage Collection will become the stars of Hollywood.

Always driven by passion and the desire to create something more than just wrist accessories, IWC has come up with another sporty watch that has been enjoying great popularity amongst the watch connoisseurs with its unique approach to design and its amazing technical features.Established back in 1868 by Florentine Aristo Jones, IWC started as a house of watch manufacturing that provided movements and technical watch *** items for the States. By choosing Switzerland as the headquarters of the factory, Florentine Aristo Jones assured the later success of IWC not only because of the Swiss watch manufacturing tradition, but because, compared to the States, there were lower costs of maintaining the factory open. The IWC Company would very soon develop into one of the most esteemed brands in watch manufacturing, with boutiques all over the world and with loyal customers thirsty for new collections and timepieces manufactured by IWC.One of the most successful lines ever produced by IWC was launched in 2009, with the introduction of the new IWC Ingenieur Big Chronograph Watch, which has been a hit timepiece that generated amazing sales in the IWC boutiques all over the world. This watch has been created for the taste of the modern adventurous man, who is always interested in action, gadgets and technical functionality. The modern design of the watch seem really appealing, being concentrated on a contrast between black and silvery stainless steel, managing to provide a look that's both sporty and elegant at the same time.The new IWC Ingenieur Big Chronograph Watch was released during the SIHH 2009 event, in Geneva and was regarded as one of the breakthrough timepieces of the year. Regarding the design of the watch, we can say that it uses neat elements brought together by the most modern appearance. The roundly-shaped case is made of stainless steel and it features a bezel made from polished stainless steel. The bezel has a scale for the tachymeter function and the lateral side of the case is equipped with a crown and two pushers which help set the functions of the chronograph. The black dial of the IWC Ingenieur Big Chronograph Watch has Arabic numerals indicating the minutes, two sub-dials for the a 60 minutes counter and one for the 12 hour counter, positioned symmetrically at 12 and 6 o'clock positions, and also a date window which has made room discreetly in the lower part of the sub-dial from 6 o'clock. The hands of the dial are made of stainless steel and are also, luminescent treated to provide the best visibility at night.This watch comes on a black leather strap fitted with a polished stainless steel clasp and is available in two versions, featuring different materials; one version is crafted from platinum, while the other uses pink gold. IWC Ingenieur Big Chronograph Pictures Gallery