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Not all will share Biver’s effusiveness, but rest assured, luxury brands who know what they are doing have been investing in this market for years now.Full article is at Bloomberg.com.? Hat tip: L2.

Follow AskMen Fashion on Twitter. Diego Maradona may be the best soccer player of the 20th century -- or at least Hublot thinks so. The former star-turned-Argentine head coach, on top of being a living futbol legend, is well-known for his penchant for shiny, fancy things. You can see him featured in recent Louis Vuitton ads, and he’s rarely without a golf-ball-sized diamond in each ear. Now you can add to the list his own personalized watch from Swiss luxury watchmaker Hublot that both bears an image of him on the back and his signature on the dial. Hey, this is World Cup season, anything goes. 95 Uniqueness While there is nothing new about the Hublot Big Bang, nor a limited edition Big Bang (hell, if Bode Miller can get one, anyone can), the Hublot Maradona Big Bang is timed perfectly with the world’s most exciting sporting event. Also, Maradona is now frequently seen wearing both his own Big Bang and another Hublot watch on his other wrist, because, you know, you need two watches, three diamond studs and a gold chain to attract attention when you’re already one of the most famous athletes in the world. Hublot has invested millions into its World Cup presence and is actually FIFA’s sponsor for the event; you’ll see its name everywhere this season. However, the Maradona watch, complete with signature and Argentine number “10” on the dial, and image of his raised arms on the caseback, makes this a soccer nut’s dream watch. Read more 80 Durability The Hublot Maradona Big Bang isn’t going anywhere anytime soon -- that's for sure. It is the brand’s bread and butter, and it has invested millions into developing an in-house movement for these luxury chronographs. Will the Maradona ever grow to be a true collector’s item? Only time will tell, but we wouldn’t suggest buying this one on speculation that it might go up in value; only buy it if you are a true devotee of el Diego. The watch is built to standard Hublot specs: DLC with high-grade leather and matching deployant clasp, a sharp dial with applied Argentine blue markers and even blue stitching on the strap. This watch is available right now but in very limited quantities, so if you want to be like Diego Maradona this World Cup, you’d best contact your Hublot dealer soon -- and your diamond earring dealer, and your giant gold chain dealer, while you're at it.