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November 3, 2010 would have marked Ayrton Senna's 50th birthday. On the occasion of the Interlagos Grand Prix in Brazil, Ayrton Senna's sister Viviane, supported by the Instituto Ayrton Senna, established in 1994, and Hublot, invited friends and family of the legendary driver to the event commemorating the date. The guests were invited to watch the premiere of the new documentary movie Senna produced by Working Title and Universal. Hublot unveiled two unique wristwatches devoted to the Brazilian driver and aimed to support the Instituto Ayrton Senna. Ayrton Senna tragically lost his life on the Imola racetrack in 1994. The Hublot King Power Ayrton Senna watch represents a split-second chronograph model offering the power reserve indicator. The timepiece will be available in a limited number of 500 pieces. It demonstrates Ayrton Senna's signature. The bold-looking King Power Ayrton Senna is crafted exceptionally from materials applied in Formula 1. The 48mm case is sculptured from carbon fiber that is widely used in Formula 1. The ceramic bezel is embellished with a circular-grained satin finish. It features many holes inspired by an F1 brake disk also produced from ceramic. The strap is produced from Nomex, representing a synthetic fiber introduced by Dupont and used for the suits of F1 drivers. The heart of the Ayrton Senna watch is the HUB4247 automatic movement. The power reserve indicator is positioned at 6 o'clock. It is presented in green, blue and red �C the colors suggested by the timers used in Formula 1. The sapphire crystal case-back of the Hublot King Power Ayrton Senna watch holds one more surprise - a laser-engraved portrait of the legendary driver with yellow infill for the engraved text. The new Hublot watch is delivered in a special presentation box in black ebony. The box has a sapphire glass window featuring a transfer of Ayrton Senna's signature in yellow that matches the signature on the sapphire crystal over the dial. The Hublot King Power Tourbillon Ayrton Senna watch will be limited to just 10 pieces. Each member of the unique collection reveals a different commemorative engraving on the case-back, presenting one of 10 brightest moments in Ayrton Senna's career. These highlights were selected by the driver's sister and mother. The 48mm case is sculptured from carbon fiber and coupled with a yellow Nomex strap with green and blue stitching. It accommodates the Calibre HUB6300 movement with a flying tourbillon and column-wheel monopusher chronograph. The movement gives an advantage of a 120-hour power-reserve.Look through a fine selection of boldly designed Hublot watches:

High precision chronographs have always been linked to the world of motorsport.? An industry-savy Jack W. Heuer was one of the first to recognise this and by offering his company’s services as official timekeeper at various motorsport events and forming fruitful relationships with some of the most prestigious motorsport teams and drivers perhaps ensured the [...]Read More|||No Comment Confr��rie Horlog��re Hublot LibertyPosted bySylvia McElherroninMarch 28th 2010under:BaselWorld 2010, HublotTags: Confr��rie Horlog��re Hublot, Hublot, Hublot LibertyConfr��rie Horlog��re Hublot unveil Liberty, a remarkable bullet-shaped timepiece designed to be worn as a bracelet, pendant or simply used as a tactile horological stress-buster. Measuring 53.75mm long and 27mm wide, the gun cartridge type case is a combination of black aluminium and titanium.? The piece is powered by a transverse tourbillon manually wound movement [...]Read More|||No Comment Glash��tte Original PanoMatic Counter XLPosted bySylvia McElherroninMarch 28th 2010under:BaselWorld 2010, Glash��tte OriginalTags: Glashutte, Glash��tte Original, PanoMatic Counter XLGlash��tte Original add a new piece to their portfolio – the Glash��tte Original PanoMatic Counter XL. The latest piece is powered by the new Calibre 96-01 automatic movement which is based on the acclaimed Glash��tte Original Calibre 95 with its patented bilateral winding step gear system ensuring ultimate efficiency.? The latest evolution of this calibre [...]Read More|||No Comment The Carl F. Bucherer Patravi EvoTec PowerReservePosted bySylvia McElherroninMarch 23rd 2010under:BaselWorld 2010, Carl F BuchererTags: Carl F Bucherer, EvoTec, Patravi, PowerReserveCarl F. Bucherer present the Patravi EvoTec PowerReserve.? The Lucerne-based brand unveiled their innovative automatic Calibre CFB A1000 at Baselworld 2008 and this acclaimed movement forms the basis of the latest release. The movement is the product of Carl F. Bucherer Technologies SA (CFBT) whose workshop in Sainte-Croix consists of a small but clearly highly [...]Read More|||No Comment The Zenith Elite 681 Ultra ThinPosted bySylvia McElherroninMarch 23rd 2010under:News, ZenithTags: 681, Elite, Ultra Thin, ZenithAt the recent 2010 SIHH exhibition Zenith present an elegant and understated piece, the Zenith Elite 681 Ultra Thin, released alongside their new stunning El Primero Foudroyante 1/10th Chronograph. So far 2010 seems to be a year of distinctly classical watches, with pieces such as Jaeger-Le Coultre's Master Memovox models and IWC's Portuguese Yacht Club [...]Read More|||No Comment Omega Speedmaster Professional Apollo-Soyuz "35th Anniversary"Posted byJohnny McElherroninMarch 18th 2010under:BaselWorld 2010, OmegaTags: Omega speedmaster, Omega Speedmaster Professional Apollo-Soyuz "35th Anniversary"Omega have revealed their latest Limited Edition Speedmaster watch at the 2010 Baselworld exhibition. Perpetuating their enduring association with all aspects of? man’s achievements in space, this new piece, the Omega Speedmaster Professional Apollo-Soyuz is released as a tribute to the first international space flight on the 35th Anniversary of the event. The Omega Speedmaster, [...]Read More|||No Comment Chopard L.U.C. Engine One TourbillonPosted bySylvia McElherroninMarch 16th 2010under:BaselWorld 2010, Chopard, NewsTags: Chopard L.U.C. Engine One Tourbillon, Chopard watchesThe connection between cars and luxury men's watches is a strong bond which has inspired the creation of numerous iconic pieces.? Watch brands such as TAG Heuer, Rolex, Panerai and Richard Mille, to name but a few have released car-themed collections to enthusiasts eager to own a timepiece whose name and design inspiration is taken [...]Read More|||No Comment Blancpain Villeret Phase de Lune Demi-Savonnette WatchPosted bySylvia McElherroninMarch 16th 2010under:BaselWorld 2010, Blancpain, NewsTags: Blancpain Villeret Phase de Lune, Blancpain WatchBlancpain add a new piece to the elegant Villeret collection – the Villeret Phase de Lune Demi-Savonnette. Blancpain, acknowledged as a manufacture for the connoisseur? owe recent success largely to the vision of Jean-Claude Biver who in the early 1980's despite the down-turn in demand for complicated mechanical watches set his master watchmakers the challenge [...]Read More|||No Comment The Longines Column-Wheel Chronograph and The Longines Column-Wheel Sports ChronographPosted bySylvia McElherroninMarch 11th 2010under:BaselWorld 2010, LonginesTags: Longines, Longines ChronographWith two new releases, the The Longines Column-Wheel Chronograph and The Longines Column-Wheel Sports Chronograph the brand continues to consolidate its historical position as creators of classical and sporty timekeepers. Both pieces use the L688.2 self-winding movement developed with ETA which was launched in 2009.? For many traditionalists the presence of a column-wheel (in this [...]Read More|||No Comment Beat Haldimann’s new H8 Sculptura – Timeless in every sense!Posted byJohnny McElherroninMarch 3rd 2010under:BaselWorld 2010, Beat HaldimannTags: Beat Haldimann, Haldiman H8 Sculptura, Haldimann HorologyAlthough I am familiar with the name of Beat Haldimann, the much-revered master watchmaker from Thun, I will confess to never actually having taken time to explore what goes on in his own atelier – and what comes out of it too. Well, having read a press release received today, I decided that it was [...]Read More|||No Comment Carl F Bucherer finds home in wacky – or is it? – Rinspeed UC?Posted byJohnny McElherroninFebruary 24th 2010under:Carl F Bucherer, NewsTags: Carl F Bucherer, Rinspeed UC?Wow! This is a little story which is hard to pass! Maybe you know that in Switzerland all forms of motor racing are actually outlawed and so, instead of guys retiring to the garage/potting shed at night to put another five hours into the ‘project’ muscle car, rally car or whatever, their Swiss counterpart retires [...]Read More|||No Comment Eterna Madison Eight Days with Eterna SpherodrivePosted byJohnny McElherroninFebruary 22nd 2010under:BaselWorld 2010, EternaTags: Eterna Madison Eight Days, Eterna watchPrior to *** it’s debut in the upcoming 2010 Baselworld watch industry exhibition, Eterna have unveiled a new addition to their collection due out later this year. The Eterna Madison Eight Days is a very good-looking piece indeed and features Eterna’s new ‘Spherodrive’ in-house manufacture hand-wound mechanical movement. While it can be argued that Eterna [...]Read More|||No Comment New Zenith El Primero Foudroyante 1/10th Chronograph to debut in BaselworldPosted byJohnny McElherroninFebruary 19th 2010under:BaselWorld 2010, ZenithTags: Zenith El Primero Foudroyante 1/10th Chronograph, Zenith watchThere’s a new wind sweeping through the corridors and workshops at the Zenith manufacture in the guise of Jean-Fr��d��ric Dufour, the company’s new CEO, and it looks like his influence has helped to put the brand solidly in the running for Watch of the Year gong with the stunning new El Primero Foudroyante 1/10th Chronograph [...]Read More|||No Comment Rebellion Predator ChronographPosted byJohnny McElherroninFebruary 11th 2010under:BaselWorld 2010, Rebellion WatchTags: Rebellion Predator, Rebellion WatchThe new Rebellion Predator certainly won’t be to everyone’s taste, but on first seeing it, I immediately thought this dramatic piece merited a short feature here on The Watch Press. Firstly, Rebellion are a young company which is based in Lonay near the shore of Lake Geneva. Established in 2008, they bring a distinctive design [...]Read More|||No Comment F P Journe Vagabondage llPosted byJohnny McElherroninFebruary 11th 2010under:BaselWorld 2010, F P JourneTags: F P Journe, F P Journe Vagabondage llF P Journe have unveiled the new Vagabondage ll wristwatch and in doing so have demonstrated once again their ability to create yet another take on the art of displaying hours, minutes and seconds. From F P Journe press release: ” F.P.Journe presents the second chapter of the Vagabondage Limited Series, "Vagabondage II", which will [...]Read More