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Not all will share Biver’s effusiveness, but rest assured, luxury brands who know what they are doing have been investing in this market for years now.Full article is at Bloomberg.com.? Hat tip: L2.

Star NBA basketball player Dwyane Wade (Miami Heat) was recently announced to have signed on with Swiss watch maker Hublot as a brand ambassador. Hublot's CEO Jean-Claude Biver knows how to market his brand very, very well. Though special partnerships, sponsorships, and ambassadorships, he has brought a lot of attention to Hublot. As part of the brand's strong push in America, Hublot is wise to align with popular celebrities and athletes. Hublot already works with a number of such entities all over the world. Hublot is starting to join the ranks of some very large brands who work with major celebrities in the US - the most expensive celebrities around. Hublot will also work to assist Wade's efforts with his charitable foundation called "Wade's World Foundation" that works to support community-based organizations for at-risk youth. Look for not only an Hublot on Wade's wrist, but Dwyane as the face of many Hublot marketing campaigns.Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.#postcontentcontainer #fivemin-widget-blogsmith-0{width:580px;height:416px;background:black url(http://pthumbnails.5min.com/6144138/307206875_3_580_416.jpg) no-repeat center center;}