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Not all will share Biver’s effusiveness, but rest assured, luxury brands who know what they are doing have been investing in this market for years now.Full article is at Bloomberg.com.? Hat tip: L2.

In constant pursuit of excellence, Hublot has released its new F1 King Power India Limited Edition automatic chronograph watch.With the details impressively thought out, the new Hublot watch has adopted a 48 mm tonneau-shaped case, rendered in 18-carat King Gold alloy. It boasts a top antireflective sapphire crystal. The sapphire glass is also used for the case-back. The timepiece is offset by a round-shaped bezel. It is crafted from 18-carat King Gold alloy and satin-finished perforated ceramic. The model is 100-meter water-resistant.The new Hublot F1 King Power India Limited Edition automatic chronograph watch comes equipped with a black dial, which comprises white, orange and green elements. Traveling over contrasting hour-markers are partially skeletonized hour and minute hands, crafted from King Gold. They are joined by a chronograph seconds hand, counterweighted by an H-shaped symbol.The dial also ensures chronograph and small seconds functions presented through the counters at 3, 6 and 9 o'clock. The date indication is offered in the aperture between 4 and 5 o'clock.All the functions are brought to life by a Swiss made self-winding HUB4100 movement, composed of 234 individual parts. Adorned with 27 jewels, it incorporates a micro-blasted black open-worked plate, a micro-blasted black heavy metal segment and polished black decorative screws. The power reserve, provided by the movement, constitutes, 42 hours.The new Hublot watch is mounted on an adjustable black Nomex strap with orange, white and green stitching. It joins to a King Power "King Gold" deployant buckle. The model will be issued in a limited series of 200 individually numbered pieces.Look through a fine selection of boldly designed Hublot watches: