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I recently reported that the Swiss highly respect complex watch movement maker BNB Concept declared bankruptcy. All in the watch industry agreed it was sad and uncomfortable news. Not long after I am not too surprised to hear that someone has come to the watch movement maker's rescue - one of their biggest clients no less. LVMH owned Hublot has announced that it will buy BNB Concept. What this means is not 100% clear to me. Hublot has announced recently that it wishes to become a movement maker itself, adding to in-house made movements to its higher-end offerings. Reports indicate that Hublot is purchasing BNB Concept for some of its technology and staff, as well is its machinery. It is unclear whether BNB Concept's manufacture will continue in operation, or this will all be transferred to Hublot's new space. What is clear is that Hublot is not going to be able and save all of BNB Concept. So there will still be technicians and watch makers looking for work, as well as a host of other BNB Concept clients that will have to look elsewhere to get complex watch movements. There are only a handful of competitors. Via Business Montres (in French).Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Hublot's latest venture, Hublotista.com is sure to make owners of exclusive Hublot timepieces feel even more exclusive. Besides being a club which offers an extensive range of services and privileged access to the brand for Hublot timepiece owners, Hublotista.com is also a system for protecting and authenticating watches. The first of its kind program in the watch making world, it is another milestone achievement for Hublot who first developed the unique new electronic identification system for its watches, using the "Hublotista" chip card and reader. The Hublotista chip card and reader both provided in every watch box act as a passport for the watch. Using the device provided during purchase (reader and card), the owner of a Hublot watch can check its authenticity and serial number online, consult the instructions and also register at the same time on "Hublostista.com", the club exclusively reserved for owners of Hublot watches.