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Formula One boss Bernie Ecclestone has used his recent shocking mugging to his advantage by partnering with Hublot for a new advertising campaign.Mr Ecclestone was attacked by thieves who were reportedly after his Hublot Big Bang King Power timepiece, but the racing mogul fought back to maintain his watch, to the expense of some serious facial bruises.However, anyone who picked up a copy of the Financial Times or International Herald Tribune may have noticed a Hublot promotion which features a battered Mr Ecclestone dominating the top half of the advert.Below the Formula One boss is a picture of an appealing timepiece from the manufacture and the quote of "See what some people will do for a Hublot".Jean-Claude Biver, chief executive of Hublot, told The Watch Lounge: "It's our mission to stand up against hatred, racism, cowardice and violence ... in my opinion, we can't make and sell quality and prestige without denouncing such wild behaviour."Hublot is no stranger to the racing world, having recently revealed two King Power watches, both honouring what would have been the 50th birthday of Formula One legend Ayrton Senna, Watch Luxus reported.

Popular martial arts film star Jet Li has been announced by Swiss Hublot timepieces and their newest brand ambassador. This was during the opening of their new Beijing boutique. Li is the brand's first Asian ambassador, and as I recall the first, or one of the first film star Hublot ambassadors. Jet Li was an accomplished martial arts competitor before beginning his film career. He is of the few of his kind to achieve world-wide notoriety outside of his native China. Hublot will likely offer a Jet Li limited edition timepiece sometime in the near future. Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.Gallery: Jet Li Hublot Biver