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Star NBA basketball player Dwyane Wade (Miami Heat) was recently announced to have signed on with Swiss watch maker Hublot as a brand ambassador. Hublot's CEO Jean-Claude Biver knows how to market his brand very, very well. Though special partnerships, sponsorships, and ambassadorships, he has brought a lot of attention to Hublot. As part of the brand's strong push in America, Hublot is wise to align with popular celebrities and athletes. Hublot already works with a number of such entities all over the world. Hublot is starting to join the ranks of some very large brands who work with major celebrities in the US - the most expensive celebrities around. Hublot will also work to assist Wade's efforts with his charitable foundation called "Wade's World Foundation" that works to support community-based organizations for at-risk youth. Look for not only an Hublot on Wade's wrist, but Dwyane as the face of many Hublot marketing campaigns.Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.#postcontentcontainer #fivemin-widget-blogsmith-0{width:580px;height:416px;background:black url(http://pthumbnails.5min.com/6144138/307206875_3_580_416.jpg) no-repeat center center;}

Hublot's Jean-Claude Biver donates $110,008 to United for UNICEF On July 22, in one of New York's most iconic locations between the Flatiron and Empire States building, the Hublot Million dollar challenge with Manchester United drew over 1500 people. Star players Paul Scholes, Ryan Giggs, Darren Fletcher, Edwin Van de Sar and the manager Sir Alex Ferguson, who were late as even MU cannot beat New York traffic and needed a police escort to make it to the 23rd street location, tried their best to score the Million dollar shot. Ironically, it was goalie Edwin van de Sar who got the closest missing the target by a mere 3 inches. Sir Alex Ferguson who was mobbed with love by New York lovers of soccer said: "I love the Hublot challenges; they are a great way to connect soccer and charity. I also love Jean Claude Biver's passion (Hublot CEO) and the way he has helped Hublot become not only a great watchmaker but also one of the few luxury brands to understand the worldwide passion for soccer". Regardless of the final score, Mr. Biver decided to write a check for $110,008 to United for UNICEF, the English club's charity for which they have raised over 4 million dollars. "It's 100 hundred thousand from Hublot, ten thousand from me and 8 dollars because it's a lucky number", he said to the roar of the crowd. The relationship between Manchester United and Hublot started in 2008 when Hublot designed the Manchester United Big Bang. They have worked together throughout the world to raise awareness of the Manchester United Foundation, which aims to educate, motivate and inspire young people to build a better life for themselves and their communities. Through their foundation, the Manchester United has created United for UNICEF, the longest partnership of its kind. In a little over 10 years, United for UNICEF has raised over 2 million pounds Sterling and has helped change the lives of over 2.2 million children.