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Formula One boss Bernie Ecclestone has used his recent shocking mugging to his advantage by partnering with Hublot for a new advertising campaign.Mr Ecclestone was attacked by thieves who were reportedly after his Hublot Big Bang King Power timepiece, but the racing mogul fought back to maintain his watch, to the expense of some serious facial bruises.However, anyone who picked up a copy of the Financial Times or International Herald Tribune may have noticed a Hublot promotion which features a battered Mr Ecclestone dominating the top half of the advert.Below the Formula One boss is a picture of an appealing timepiece from the manufacture and the quote of "See what some people will do for a Hublot".Jean-Claude Biver, chief executive of Hublot, told The Watch Lounge: "It's our mission to stand up against hatred, racism, cowardice and violence ... in my opinion, we can't make and sell quality and prestige without denouncing such wild behaviour."Hublot is no stranger to the racing world, having recently revealed two King Power watches, both honouring what would have been the 50th birthday of Formula One legend Ayrton Senna, Watch Luxus reported.

Star NBA basketball player Dwyane Wade (Miami Heat) was recently announced to have signed on with Swiss watch maker Hublot as a brand ambassador. Hublot's CEO Jean-Claude Biver knows how to market his brand very, very well. Though special partnerships, sponsorships, and ambassadorships, he has brought a lot of attention to Hublot. As part of the brand's strong push in America, Hublot is wise to align with popular celebrities and athletes. Hublot already works with a number of such entities all over the world. Hublot is starting to join the ranks of some very large brands who work with major celebrities in the US - the most expensive celebrities around. Hublot will also work to assist Wade's efforts with his charitable foundation called "Wade's World Foundation" that works to support community-based organizations for at-risk youth. Look for not only an Hublot on Wade's wrist, but Dwyane as the face of many Hublot marketing campaigns.Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.#postcontentcontainer #fivemin-widget-blogsmith-0{width:580px;height:416px;background:black url(http://pthumbnails.5min.com/6144138/307206875_3_580_416.jpg) no-repeat center center;}