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The brand Inaugurates Its Boutique in New York Girard-Perregaux officially inaugurated its flagship boutique in New York, at number 701 Madison Avenue. This event was attended by a host of celebrities. The President of the La Chaux-de-Fonds brand Luigi Macaluso hosted the opening ceremony in presence of Fran?ois-Henri Pinault, Chairman and Chief Executive Officer of PPR and his wife Salma Hayek. Among the guests, Dayle Haddon, Tina Brown and Michelle Bernhardt attended the event. Mr Fran?ois-Henri Pinault, Mrs Salma Hayek and Mr Luigi Macaluso Located in an exceptional avenue, this boutique employs a sophisticated architectural concept to showcase its enthralling universe and unique savoir-faire. In this distinguished setting, Girard-Perregaux has created a backdrop for its collections in complete alignment with its philosophy. The design was based on that of the first boutique opened by the brand in 2004 in Gstaad (Switzerland), and adapted to suit the New York milieu. The sophistication of the design can be seen in each element, for example the subtle use of Italian designers' lamps and furniture dating from the 1950s to the 1970s. At the occasion of the opening ceremony, Luigi Macaluso said: 'We are thrilled to be opening "Girard-Perregaux on Madison". This genuine Embassy of the Brand in the United States brings our spirit and philosophy to life. New York is a city I know well and that I consider "my home away from home". This opening is both a tribute to this city and an event I appreciate personally and emotionally'.

We have seen perpetual calendar watches for the past few weeks, not sure if that's a trend they want to impose but this Perpetual Calendar by Girard Perregaux is definitely creating a noise to start a new trend.This Perpetual Calendar has a very interesting look which makes you think that you can wear it upside down. It has two crown each placed on the opposite sides while the dial doesn't display the traditional 12-hour hour numbers. Since everything on the dial is indicated by separate pointers, no matter how you wear it will still give you the same result. Aside from this, it also gives you a classic and stylish look with its 18 carat rose gold case along with the alligator leather strap. The functions of this watch include moonphase indicator, world time zone, and a day, date, month indicators found on the three sub dials.This design of Perpetual Calendar from Girard Perregaux is definitely a one of kind masterpiece when it comes to perpetual calendars. This definitely has a right for a spot in you watch collection.