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When it comes to appointing a suitable ‘ambassador’ for your watch brand, much consideration will be put into the decision as to which stellar luminary will get to grace your marketing material, and also how they, as human beings are perceived in the public and media domains. For the greater part, these ambassadorial roles mostly [...]Read More|||No Comment Jaeger-LeCoultre Master Memovox International Colette Limited EditionPosted bySylvia McElherroninSeptember 23rd 2010under:Jaeger LeCoultreTags: Jaeger LeCoultre, Jaeger LeCoultre Memovox International Colette EditionJaeger-LeCoultre present a (very) limited edition version of their sublime Master Memovox International for the Parisian store, Colette.? Maybe “store” does not say enough – Colette is a retail concept store which stocks only the coolest if curious products, stuff you won’t find anywhere else.? The latest Jaeger-LeCoultre piece has been created especially for an [...]Read More|||No Comment TAG Heuer Hackett Chronograph and Hackett WatchPosted bySylvia McElherroninSeptember 22nd 2010under:TAG Heuer/HeuerTags: TAG Heuer, TAG Heuer Hackett WatchTAG Heuer release two new limited edition watches – the TAG Heuer Hackett Chronograph and the TAG Heuer Hackett Watch. The latest releases form part of the iconic Carrera collection and are a collaboration with Hackett London, the purveyor of quintessentially classic British clothing and accessories.? The pieces use the signature Hackett cornflower blue to [...]Read More|||No Comment Furious Fighting Face-off – Fake vs Fake with the Federation of the Swiss Watch IndustryPosted bySylvia McElherroninSeptember 21st 2010under:Federation of the Swiss Watch IndustryTags: Federation of the Swiss Watch IndustryYou’ve? heard it said – you can’t fight fire with fire, but maybe you can fight fake with fake.? The Federation of the Swiss Watch Industry believe so.? At the WatchPress we have become used to being quietly provided with statistics regarding watch industry exports and other run-of-the-mill information from the Swiss watch’s largest trade [...]Read More|||No Comment Tissot Sculpture Line MoonphasePosted bySylvia McElherroninSeptember 19th 2010under:TissotTags: Tissot, Tissot Sculpture Line MoonphaseTissot release an elegant new model – the Tissot Sculpture Line Moonphase. The Swiss brand are perhaps best known of late for the T-Touch, their touch-sensitive collection first introduced in 1999 which enables functions such as chronograph to be activated at the touch of a finger on the sensors integrated into the watch crystal.? We [...]Read More|||No Comment Ulysse Nardin Monaco 2010 Marine Diver Limited Edition WatchPosted bySylvia McElherroninSeptember 18th 2010under:Ulysse NardinTags: Ulysse Nardin, Ulysse Nardin Monaco 2010 Marine DiverUlysse Nardin present the Monaco 2010 Marine Diver Limited Edition. The boating and yachting fraternity have had barely a moment since the Cannes International Boatshow where Blancpain unveiled their latest Fifty Fathoms piece to make sure all is “ship-shape and Bristol fashion” for the Monaco Yacht Show further up the sublime C?te d’Azur.? Ulysse Nardin [...]Read More|||No Comment Graham Chronofighter Oversize Diver Turbo Tech and Graham Chronofighter Oversize Deep Black Divers watchesPosted bySylvia McElherroninSeptember 15th 2010under:GrahamTags: Graham, Graham Chronofighter Oversize Diver Turbo Tech Graham Chronofighter Oversize Diver Deep BlackGraham present a professional divers watch in two variations – the Graham Chronofighter Oversize Diver Turbo Tech and the Graham Chronofighter Oversize Diver Deep Black. Both pieces use the same Calibre G1734 self-winding bi-compax chronograph movement with power reserve of 48 hours.? Water resistance is to 1000 feet and both pieces have the required divers [...]Read More|||No Comment Blancpain Fifty Fathoms Flyback Chronograph Complete Calendar and Moon PhasePosted bySylvia McElherroninSeptember 14th 2010under:BlancpainTags: Blancpain, Blancpain Fifty Fathoms Flyback Chronograph Complete Calendar and MoonphaseBlancpain? unveil the first ten watches in the new Fifty Fathoms series – the Blancpain Fifty Fathoms Flyback Chronograph with Complete Calendar and Moonphases. The brand, who for the sixth consecutive year will be partners with the Cannes International Boat and Yacht Show will make use of the superb “Vieux Port” location in Cannes to [...]Read More|||1 Comment Hublot F1 King Power MonzaPosted bySylvia McElherroninSeptember 12th 2010under:HublotTags: Hublot, Hublot F1 King Power MonzaHublot build on their superb F1 portfolio of watches with the latest -? the Hublot F1 King Power Monza.? The piece was unveiled as a celebration of the iconic Italian Grand Prix circuit, The Autodromo di Monza where each year thousands of tifosi quite literally turn the? tree-lined track red with Ferrari flags and merchandise.? [...]Read More|||No Comment Corum Re-issues for 2010 – The Golden Tube, The Chinese Hat and The Round Golden BridgePosted bySylvia McElherroninSeptember 8th 2010under:CorumTags: Corum, Corum Golden Tube Chinese Hat Golden BridgeThree special edition re-issues continue the 55th anniversary celebrations for luxury Swiss brand Corum, a firm WatchPress favourite.? The brand was established in 1955 by Gaston Reis, an independent watchmaker and his nephew Ren�� Bannwart.? From the beginning the brand delivered an innovative and original portfolio of luxury watches, including a succession of distinctive eye-catching [...]Read More|||No Comment Chopard Classic Racing Supe***st ChronoPosted bySylvia McElherroninSeptember 5th 2010under:ChopardTags: Chopard, Chopard Classic Racing Supe***st ChronoChopard present a new chronograph piece to add to their 150th Anniversary releases – the Classic Racing Supe***st Chrono.? Fans of the brand will be aware of their connections with the world of classic cars, which not only inspire their sporty pieces, but also keep the boss content with a diary full of vintage car [...]Read More|||No Comment Franck Muller Conquistador Grand Prix TourbillonPosted bySylvia McElherroninSeptember 2nd 2010under:Franck MullerTags: Franck Muller, Franck Muller Conquistador Grand Prix TourbillonIn my article on the Chronoswiss Grand Opus Singapore Grand Prix I mentioned the Franck Muller Conquistador GP Chronograph released last year.? A new piece from the brand has just come to my attention, the Franck Muller Conaquistador Grand Prix Tourbillon. It is no secret that Franck Muller has taken a less prominent role in [...]Read More|||No Comment Girard Perregaux 1966 Perpetual CalendarPosted bySylvia McElherroninSeptember 1st 2010under:Girard-PerregauxTags: Girard Perregaux 1966 Perpetual Calendar, Girard-PerregauxGirard Perregaux release a new piece, the 1966 Perpetual Calendar.? Launched in 2006, the 1966 collection celebrates a time when the brand achieved recognition for their research and development with particular regard to high frequency movements.? The latest piece is everything a retro-classic watch should be – flawless, pristine and exquisitely beautiful. Everything about it [...]Read More|||No Comment Chronoswiss Grand Opus Singapore Grand Prix WatchPosted bySylvia McElherroninAugust 29th 2010under:ChronoswissTags: Chronoswiss, Chronoswiss Grand Opus Singapore Grand PrixTo celebrate the Singapore Grand Prix 2010 Chronoswiss release a limited editon of its Grand Opus. You may remember that the brand released the Opus Black Magic at Baselworld 2010 featuring the brand’s patented version of DLC – Dianor, which framed the? hand-skeletonisation and hand-engraving of the movement to superb effect, well the latest piece [...]Read More|||No Comment Edox WRC Rally Chronograph AutomaticPosted bySylvia McElherroninAugust 27th 2010under:EdoxTags: Edox, Edox WRC Rally Chronograph AutomaticFollowing on from the release of the Edox Chronorally which we loved and reviewed here the brand now present a mechanically powered piece, the? Edox WRC Rally Chronograph Automatic. Featuring a Swiss ETA Valjoux 7750 automatic chronograph movement this one has a pleasing dial layout with the sub- dials neatly aligned to the 12, 6 [...]Read More

Each year Franck Muller presents a super-complication at the World Presentation of Haute Horlogerie (WPHH) held at a chateau in Genthod, located on the outskirts of Geneva. In 2006 Franck Muller amazed watch experts and collectors from around the world with the unveiling of its "everlasting timepiece" the Aeternitas, a watch that would run 1000 years without correction. This year brings 4 new versions of the Aeternitas Mega which for the first time include a Grande and Petite Sonnerie (Grande-strike) Minute Repeater, Westminster Carillon.One may ask, why would we care if our watch has a 1000 year calendar? But this is no small accomplishment, and its one that has been appreciated by enthusiasts of complicated movements. The eternal calendar, not to be confused with the traditional perpetual calendar, follows a cycle of 1,000 years thanks to two additional sets of wheels. Franck Muller's eternal calendar is different from any traditional perpetual calendar because it takes into account the rule governing the Gregorian calendar stating that all century years not divisible by 400 are common years and not leap years.The Aeternitas Mega 1 has the addition of a Grande and Petite Sonnerie Minute Repeater, Westminster Carillon. The movement is equipped with a double barrel which work to guarantee a power reserve of 4 days and provide energy for the Sonnerie. The Grande Sonnerie (Grand-strike) strikes the hours and the quarters automatically that chimes the same notes as the clock tower of the Westminster cathedral. The Petite Sonnerie only strikes the hours and the quarters.The Aeternitas Mega 2 incorporates a Split-seconds Chronograph with a 30-minutes counter placed at 3 o'clock and an hour counter placed in a retrograde sector. While the Aeternitas Mega 3 has an eternal calendar module placed on the dial side which indicates the day, the date, the month and the moon phases and requires no manual intervention. The grand finale, the Aeternitas Mega 4, incorporates all the aforementioned complications from first three versions into one stunning watch.