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Rumor Mill: Franck Muller to buy Luch watch plant in Belarus?CEO of OJSC Luch Minsk Watch Plant Nikolay Gaevsky has officially confirmed that his struggling business entity is “in final acquisition talks” with the Swiss watch maker Franck Muller.Earlier last week local press speculated that the Swiss brand has agreed to buy 52 percent of Luch’s assets and promised to invest around USD $10 million in the cash strapped plant’s retooling and relocation to a nearby town Lahoysk, which is located about 20 miles north from Belarus capital Minsk. In return, Franck Muller gets a pricey piece of land in Minsk where it can build an A-class business center and/or residential buildings.Luch Pocket Watch (credit: OJSC Luch)There are also rumors among Luch’s workers that the new owner plans to fire “everyone older than 35 years of age,” but the fears are probably grossly exaggerated, since in October 2010 Mr. Vartan Sirmakes of Franck Muller promised to keep all 800 jobs intact.Also, in October 2010, Belarusian president Alyaksandr Lukashenka said that Franck Muller was ready to promote Luch brand “at the world market” and planned to build “The Watch Village” near Minsk. He also said that the Swiss watch maker will buy 52 percent of Luch’s assets and will take in asset management the other 48 percent of the shares that will remain in the government’s hands.Franck Muller refused to comment on the news.

For men Franck Muller has been focusing on sport and complications, and for women, the focus is all about colorful jewelry watches. Some might even call them fashion pieces - which is a bit of a departure from the avant garde classicism I am used to in Franck Muller designs. Here are some new Infinity and the new Infinity Reka collection pieces (check the gallery below for more of them). The women's watches are all diamond covered in 18k white gold cases. There are two basic shapes. The tonneau-shaped case that Franck Muller calls "Cintree Curvex" and a new square design for for Infinity Reka. There is also the oval cased version available. The dials come in a variety of styles and colors, with either Arabic or Roman numerals. Dials are mostly high-quality mother-of-pearl from Japan, or just done in more diamonds with lacquer (or maybe enamel) numerals. Case sizes range from about 25 - 50mm wide. As you can see, Franck Muller is really offering an Infinity watch for every woman (just not every budget).You can see in the images I snapped the watches are very attractive, and youthful in tone. Less for serious evening attire, and more fun and upbeat. Even the pictured version with red numerals and black diamonds is an outgoing timepieces. Inside the watches are Swiss quartz movements. Expect prices to be on par with other Franck Muller high-end jewelry watches for women. Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com. Gallery: Franck Muller Infinity watches 2010