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Cuervo Y Sobrinos The Watch Press?are always pleased to feature watchmakers whose watches and history are often somewhat less than conventional, and on this occasion we would like to introduce to readers who might not be familiar, to Cuervo Y Sobrinos.? Our story takes us back to the heat and humidity, the noise, the colour [...]Read More|||No Comment Blancpain 500 Fathoms Only Watch reaches �22,000 at auction.Posted byJohnny McElherroninSeptember 28th 2009under:NewsTags: Blancpain 500 Fathoms, Blancpain 500 Fathoms OnlyWatch #1/1, Blancpain Monaco Boat Show, Blancpain WatchWith a starting guide price of �15,000, a unique Blancpain 500 Fathoms No. 1/1 edition fetched �22,000 at the latest OnlyWatch auction held on September 24.Read More|||No Comment Blancpain unveil new 500 Fathoms at Cannes International Boat ShowPosted byJohnny McElherroninSeptember 17th 2009under:Blancpain, NewsTags: Blancpain unveil new 500 Fathoms at Cannes International Boat Show, Blancpain Watch, New Blancpain 500 FathomsThis weekend Blancpain choose the sublime location of the "Vieux Port" in Cannes to launch the latest in its collection of diving watches, the all-new 500 Fathoms series at the Cannes International Boat Show.? Termed the " big sister" of the original Fifty Fathoms, first released in the 1950's, the 500 Fathoms features a brushed [...]Read More|||No Comment Doxa watchPosted byJohnny McElherroninSeptember 7th 2009under:DoxaTags: Doxa Divers watch, Doxa history, Doxa profile, Doxa Sub, Doxa watchThe Watch Press spotlight this time turns onto another one of our favourite brands although not one with the highest of profiles – Doxa.Read More|||1 Comment Daniel Roth watch makerPosted byJohnny McElherroninAugust 12th 2009under:Daniel RothTags: Daniel Roth Breguet, Daniel Roth profile, Daniel Roth watch, Daniel Roth watchmakerDaniel Roth is one of the modern masters in watch***. His contirbutions to great brands like Audemars piguet and Breguet, before moving on in his own right, establishing Daniel Roth Watches and later Jean Daniel Nicolas watches.Read More|||No Comment Carl F Bucherer watch companyPosted byJohnny McElherroninJuly 3rd 2009under:Carl F BuchererTags: Carl F Bucherer, Carl F Bucherer history, Carl F Bucherer profile, Carl F Bucherer timeline, Carl F Bucherer watches? ? Carl F. Bucherer watch At?The Watch Press?we take great satisfaction from bringing to your attention, some watch brands whose representation, although being available through their network of dealers worldwide, are not so heavily marketed so as to lose most of their exclusivity, mystique and personality. It is an obvious fact to state that [...]Read More|||3 Comments Corum watchPosted byJohnny McElherroninJune 17th 2009under:CorumTags: Corum, Corum history, Corum profile, Corum watch, Corum watchmaker, Michael Wunderman, Ren�� Bannwart, severin WundermanFrom the earliest days of the Corum brand, it was evident that instead of opting for the 'safe' direction of conventional design, which many watch houses preferred, Corum were daring to be different, and it was this difference which made their watches stand out from their contemporaries of the time.Read More|||1 Comment Chronoswiss watchesPosted byJohnny McElherroninMay 28th 2009under:ChronoswissTags: Chronoswiss, Chronoswiss history, Chronoswiss profile, Chronoswiss watch, Gerd R Lang, Gerd R Lang watchmakerUnlike many of the 'Old Masters' which rightly constitute the majority of today's most illustrious watchmakers and manufactures, the Chronoswiss history does not go back a hundred years or more. In fact, Chronoswiss are only this year, 2009, celebrating the occasion of their first quarter-century of producing their distinctive timepieces.Read More|||No Comment Chopard watchPosted byJohnny McElherroninMay 11th 2009under:ChopardTags: Chopard, Chopard history, Chopard profile, Chopard timeline, Chopard watchesChopard When, in 1860, the young Louis-Ulysse Chopard first established his watch*** business in the small Swiss town of Sonvilier, it was always going to be different to the many similar-sized watchmakers then active in the Jura region. For Chopard had his eyes quite firmly fixed on a sector which could be permeated only with [...]Read More|||1 Comment Bell & RossPosted byJohnny McElherroninMay 8th 2009under:Bell & RossTags: Bell & Ross, Bell & Ross history, Bell & Ross watchLuxury Watch makers Bell & Ross: Since the true renaissance of the mechanical watch in the 1990s, there have been many rebirths of old, long-forgotten watch brands as well as a myriad of new arrivals to the scene. Of the latter, one of the most impressive brands in terms of design, function and, perhaps most [...]Read More|||No Comment A. Lange & Sohne WatchPosted byJohnny McElherroninApril 24th 2009under:A. Lange & SohneTags: A. Lange & Sohne, A. Lange & Sohne watch, Lange & Sohne, Lange & Sohne Watch? In East Germany, and only a matter of kilometers from both the Czech and Polish frontiers, there is a small city near Dresden in the Saxony region, called Glash��tte. Something special makes this town, with a population of under 5000, stand out from the hundreds of other industrial towns in the region. You could [...]Read More|||1 Comment Blancpain WatchPosted byJohnny McElherroninApril 22nd 2009under:BlancpainTags: Blancpain WatchCertainly one of forerunners in the world of horology, the Blancpain manufacture has its' beginnings some three centuries ago when in 1735 Jehan-Jacques Blancpain began to produce pocketwatches for the gentry from his workbench in his own house in Villeret, a small town located in the Jura valley in Switzerland. A pioneer then, whose devotion [...]Read More|||1 Comment Audemars Piguet watchPosted byJohnny McElherroninApril 21st 2009under:Audemars PiguetTags: Audemars Piguet, Audemars Piguet watchToday, when young partners embark on a career path, it is often with a steely determination and targeted aims. Some of these partnerships survive through the early years and grow into successful businesses, but the great majority never get past the first excited flushes of the start-up, and quietly dissolve into obscurity. The two young [...]Read More|||1 Comment Armand Nicolet watchPosted byJohnny McElherroninApril 20th 2009under:Armand NicoletTags: Armand Nicolet, Armand Nicolet watch, Luxury WatchesArmand Nicolet Manufacture film Armand Nicolet the man was born in the small town of Tramelan, which nestles peacefully, surrounded by the lush green meadows of the famed Jura Valley, the French-speaking Swiss canton so synonymous with the craft of watch*** since the fifteenth century. The Armand Nicolet name first came to notice towards the [...]Read More

1- I have read that aside from your duty as the President of Corum USA, you also have a lot of input on the design of Corum timepieces. Is this true?This is true. As well as being President of Corum USA I am the Creative Director of the Board for Corum internationally and work closely with Switzerland on all product designs. Together with my father and Antonio Calce, the current CEO, we developed the product strategy for the brand that is currently in the market. We have developed our core collection and are now continuing to strengthen the current line with new creations that reinforce the brand identity and reputation.2- How has your partnership with the World Series of Poker impacted Corum?The partnership with the WSOP has broadened Corum's notoriety and recognition to a completely new audience. Poker has experienced a phenomenal growth the past couple of years and has transformed into a legitimate sport. Being the first brand to embrace the sport has positioned us to own that segment. We are now also sponsoring the upcoming Sports Legends Challenge, which takes place in September at the Atlantis Hotel in the Bahamas. This unique poker tournament teams up former pro athletes with poker stars in a tournament with prizes over $10,000,000.3- What is your favorite Corum timepiece? What timepiece(s) have you been wearing lately?My favorite Corum Timepiece is the Admiral's Cup Chronograph 48 Black Flag. It is a piece I designed last year exclusively for the US market and was the first of the new Admiral's Cup models to feature the 12 nautical flags without color. The contrasting blue super-luminova on the black dial and black PVD case really makes a bold statement. And we only manufactured 100 units *** it an instant collectible.4- What are you doing to grow Corum's market share? Where do you see Corum in 10 years? Our long-term strategy is to offer a unique timepiece collection manufactured with the highest quality of Swiss watch *** know-how with inherent value offered at a competitive price position. We feel that focusing on the evolution of the core product line and strengthening our manufacturing capabilities in Switzerland is the way to secure our future and become more independent.5- Does Corum have any boutiques planned in the near future? Or is this an unnecessary expense, especially considering the current economic climate?We do not have plans to open a boutique at the moment. We feel that it is still necessary to focus our investment in the brand at the manufacturing level and provide the best marketing tools to our customers. Our network of retailers is the best in the business and we are committed to building the success of the brand with them, and not become a competitor to them by opening our own boutiques.6- What are some other watch brands you admire?I admire Ulysses-Nardin and their commitment to innovate. I admire Audemars-Piguet and their strength in branding and promotion. I admire Jaeger Le Coultre and the ambition to excite. I also admire Franc Vila for their focus and passion for design.7- What timepieces will Corum focus on in the future? Any teasers?We have focused mainly on the Admiral's Cup collection over the past several years. We will now be focusing on expanding the Bridge Collection as well as the Romvlvs Collection. Be ready to be impressed at the next Baselworld.8- Corum has recently introduced the CO007 and CO113 movements, built entirely in-house, will you continue to develop new movements in-house? Yes of course. The landscape for movement supply is drastically changing and it is extremely important to assert your independence for the future and one way to do that is to create your own products. We have invested heavily in design and development in-house and are working on many new products that will continue to strengthen our vision for the road ahead.9- I personally like the 44 mm Admiral's Cup Challenge over the 48 mm versions. Which size is more popular right now?The 48 mm is the most popular right now and has been for the past few years. This trend will not last. Knowing that, we have created a new 44 mm Admiral's Cup model we are calling the GMT 44. It is, as the name states, 44 mm in diameter, but is not as thick as the current Admiral's Cup Challenge 44. The GMT 44 is definitely an Admiral's Cup through and through, but it is much more wearable as an everyday watch. In this economic climate people want to purchase products that are not trendy. They want style longevity. That is what the GMT 44 offers.10- I have heard people online mention that black is a fad in watches and it is not here to stay. What are your thoughts on black PVD, DLC and Ceramic treatments? Is black here to stay?Black is still very, very hot right now. I believe that it will be hot for another year or two. I think rubber on watches is a trend that is here to stay.Thank You for the interview Michael!Corum (official website)Corum (archives)