orologio primo emporio

This season Emporio Armani introduces a range of sophisticated slim watches to its Fall/Winter 2010 watch collection focused on two main design elements: a super slim case shape and metal mesh bracelets.Characterized by precision, imagination and originality, the extensive range of new styles presents a unique fusion of innovative design, new technology, and 3-dimensional textures while maintaining Emporio Armani's signature aesthetic of elegant sophistication. A colour palette focused on silver-grey tones combined with neutrals and metal finishes sets the mood for the collection.Leading the design trend for slim watches, Emporio Armani borrows from one of its best-selling classic case bodies and applies a contemporary makeover. The result is ergonomically delightful with modern curved case contouring that is slim, sleek and streamlined. Sharp 2-hand dials with stylised Roman-numeral hour markers add modern appeal while beautifully detailed cabochon crowns lend classic elegance. Men's model AR2012 and women's model AR2015 are featured in our FW10 advertising campaign and epitomise the strength of the super slim/mesh collection. Produced entirely in stainless steel, Giorgio Armani draws inspiration from his use of 3-dimensional textures and textiles to make a bold statement with meshed metal bracelets.Luxurious and innovative, new technology allows intricately woven mesh to be exquisitely applied to an integrated-bracelet construction that is not only visually captivating, but also comfortably hugs the wrist. Steel mesh bracelet styles also include versions developed in yellow gold ion-plated stainless steel as well as black ion-plated stainless steel while more traditional interpretations include models with 3-link stainless steel bracelets, featuring polished outer links and brushed center links.In place of metal bracelets, the range also includes styles that use buttery smooth calfskin leather to produce strap models with butterfly deployant buckles. Material combinations include stainless steel cases with black or cognac coloured straps as well as black ion-plated stainless steel cases with smooth black leather straps.

Emporio Armani watches constitute the Italian luxury fashion house's answer to market trends concerning designer accessories. The Emporio Armani line is the second most expensive in all of their business empire, but it is also meant to have a broad base of appeal, being marketed specifically to modern urban youth. And it is to this target demographic that Emporio Armani watches are meant to suggest luxury and wealth, with designs that run the gamut from classically conservative to modern, fun, and quirky. Despite being synonymous with high-end fashion, the Emporio Armani brand of Giorgio Armani S.p.A. is the company's largest, with its goods sold online, in namesake boutiques, and at upscale department stores worldwide. 
Emporio Armani watches are no exception, and can be found in a surprisingly great number of places despite the image of exclusivity that company marketing would promote. Indeed, their very price-points, while not quite inexpensive, are nowhere near what luxury fashion accessories would normally command, and reflect the company's strategy of penetrating and capturing the mass market by capitalizing on its established reputation in the high-end market. 
Likely reflective of such plans, then, are its many models of middle-market watches that can suit most tastes and occasions. As might be expected of the classical, and therefore somewhat conservative, aesthetic they have chosen, Emporio Armani watches for women tend to be a little more casual and bolder in design than those for men (though it's interesting to note that each category maintains uniformly large watch face sizes). For example, the AR5628 ladies' watch might almost be "loud" to some when compared against their Meccanico models for men, which though being as brash as it gets are still rather understated compositions. Inside the brushed stainless steel casings, however, it is the one same story: precision-engineered movements, water resistance between thirty and fifty meters, and sensitive pushpieces complemented on the outside with rugged strap pins and solid clasps and buckles. Emporio Armani watches are sturdy reliable machines, despite the designer status. They are backed by an industry-standard two-year warranty, detailed in its own handsome keepsake booklet, separate from the user's manual. 
Emporio Armani watches are here to stay (unlike, possibly, the company's ventures in mobile phones and giant LCD televisions). They complement the Armani ethos, and do not appear to be just another consumer market for a multi-billion-dollar company to muscle its way into. These fine timepieces serve competently as fashionable accessories for those enamored of the Armani vision of a luxurious lifestyle.