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One of the most important decisions a brand has to make is the characteristics surrounding it.? Thinking about the marketing mix can therefore be extremely useful to build key characteristics to support the brand. ?The marketing mix is made up of 4 key elements; product, price, promotion and place. ?Product is arguably the most important element in the mix.? This is the one element that becomes the constant driver in a consumer's decision making process.? If the product is what the customer is after, then they will go after the product and if the product is successful the customer will keep going back for more.? If the product has flaws in it or does not match up to the customers' expectations then a brand may suffer and may even go by the wayside altogether.? In the case of Emporio Armani, all of its watches are extremely reliable, durable, and beautiful and they have proven this for many years.?Place is also another element in the marketing mix.? This refers to where products are sold.? It is very important for a big brand such as Emporio Armani to be found by its customers.? Emporio Armani watches can therefore be found in a number of Armani shops up and down the country and also in a select number of partner companies as well as on the internet.?Another element of the marketing mix is the price.? If the price is too low, consumers will think the product is not worthy and will not buy it.? However, if a price is too high, consumers may not be able to afford it and at least not willing to spend money on that particular product.? In terms of watches, Emporio Armani price their watches very competitively and are affordable for many consumers.? ?Promotion is the other element of the marketing mix.? Some companies need to promote their company to get the message out whilst other companies do not need to promote constantly as they have a very strong brand name.? Emporio Armani certainly has a strong name in the marketplace and they therefore do not need to heavily promote their brand.? That said, there are occasions where they do promote themselves.? They do this to keep their brand high in consumers' minds.?So by looking at the marketing mix, Emporio Armani can think about how their business is set up and also how they can improve on what they currently have.? Every business has room for improvement and the better they get the better it is for the company and their customers too.

Emporio Armani watches constitute the Italian luxury fashion house's answer to market trends concerning designer accessories. The Emporio Armani line is the second most expensive in all of their business empire, but it is also meant to have a broad base of appeal, being marketed specifically to modern urban youth. And it is to this target demographic that Emporio Armani watches are meant to suggest luxury and wealth, with designs that run the gamut from classically conservative to modern, fun, and quirky. Despite being synonymous with high-end fashion, the Emporio Armani brand of Giorgio Armani S.p.A. is the company's largest, with its goods sold online, in namesake boutiques, and at upscale department stores worldwide. 
Emporio Armani watches are no exception, and can be found in a surprisingly great number of places despite the image of exclusivity that company marketing would promote. Indeed, their very price-points, while not quite inexpensive, are nowhere near what luxury fashion accessories would normally command, and reflect the company's strategy of penetrating and capturing the mass market by capitalizing on its established reputation in the high-end market. 
Likely reflective of such plans, then, are its many models of middle-market watches that can suit most tastes and occasions. As might be expected of the classical, and therefore somewhat conservative, aesthetic they have chosen, Emporio Armani watches for women tend to be a little more casual and bolder in design than those for men (though it's interesting to note that each category maintains uniformly large watch face sizes). For example, the AR5628 ladies' watch might almost be "loud" to some when compared against their Meccanico models for men, which though being as brash as it gets are still rather understated compositions. Inside the brushed stainless steel casings, however, it is the one same story: precision-engineered movements, water resistance between thirty and fifty meters, and sensitive pushpieces complemented on the outside with rugged strap pins and solid clasps and buckles. Emporio Armani watches are sturdy reliable machines, despite the designer status. They are backed by an industry-standard two-year warranty, detailed in its own handsome keepsake booklet, separate from the user's manual. 
Emporio Armani watches are here to stay (unlike, possibly, the company's ventures in mobile phones and giant LCD televisions). They complement the Armani ethos, and do not appear to be just another consumer market for a multi-billion-dollar company to muscle its way into. These fine timepieces serve competently as fashionable accessories for those enamored of the Armani vision of a luxurious lifestyle.