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This season Emporio Armani introduces a range of sophisticated slim watches to its Fall/Winter 2010 watch collection focused on two main design elements: a super slim case shape and metal mesh bracelets.Characterized by precision, imagination and originality, the extensive range of new styles presents a unique fusion of innovative design, new technology, and 3-dimensional textures while maintaining Emporio Armani's signature aesthetic of elegant sophistication. A colour palette focused on silver-grey tones combined with neutrals and metal finishes sets the mood for the collection.Leading the design trend for slim watches, Emporio Armani borrows from one of its best-selling classic case bodies and applies a contemporary makeover. The result is ergonomically delightful with modern curved case contouring that is slim, sleek and streamlined. Sharp 2-hand dials with stylised Roman-numeral hour markers add modern appeal while beautifully detailed cabochon crowns lend classic elegance. Men's model AR2012 and women's model AR2015 are featured in our FW10 advertising campaign and epitomise the strength of the super slim/mesh collection. Produced entirely in stainless steel, Giorgio Armani draws inspiration from his use of 3-dimensional textures and textiles to make a bold statement with meshed metal bracelets.Luxurious and innovative, new technology allows intricately woven mesh to be exquisitely applied to an integrated-bracelet construction that is not only visually captivating, but also comfortably hugs the wrist. Steel mesh bracelet styles also include versions developed in yellow gold ion-plated stainless steel as well as black ion-plated stainless steel while more traditional interpretations include models with 3-link stainless steel bracelets, featuring polished outer links and brushed center links.In place of metal bracelets, the range also includes styles that use buttery smooth calfskin leather to produce strap models with butterfly deployant buckles. Material combinations include stainless steel cases with black or cognac coloured straps as well as black ion-plated stainless steel cases with smooth black leather straps.

Ladies watches need not be all glittery and gaudy. There are ladies who want to show the world that they mean business and they start by wearing timepieces that are sensible and well, business-like.This is exactly the description you will be able to come up with when you see the Emporio Armani Chronograph Brown Ladies Watch, which sells for only $295. This watch sports the classic Emporio Armani design you can expect it to be not only functional but charming as well.The watch sports a stainless steel case measuring 35mm wide and 10mm thick. It comes with an elegant brown croco-embossed leather strap which is 18mm wide. The bracelet is a good match to the brown dial, which sports three same-colored sub-dials.White Roman numerals serve as time indicators, but you will find the popular Armani logo at 12 o'clock. A date window can be found between 4 and 5 o'clock. The Emporio Armani Chronograph Brown Ladies Watch, which comes with a fixed bezel, is powered by a Quartz movement.