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Emporio Armani, the undisputed king of fashion and a name synonymous with luxury has launched their Spring Summer 2008 watch collection in India. An effervescence mix of elegance, style and sophistication blended in rich colours and caressed by mother of pearls, this collection is meant for the urban sophistique.Men's collection: The collection is inspired by futuristic design, technological themes and an underlying edginess. The watch designs blend classic styling with a sporty, casual twist.Oversized stainless steel cases, black enamel top-ring with minute markers, coin-ridged bezel and black leather straps embossed to resemble crocodile skin form the hallmark of the collection. For the bling lovers there are rose coloured gold watches featuring the simple rose gold hour markers to create a strikingly rich and sophisticated contrast against a black dial. Also available is the silver dial featuring two black chronograph counters and a red coloured seconds' hand. To round off, watches for men on the move coated entirely in black ion plating and topped with a silver coloured world time zone bezel representative of the world's 24 different time zones helps you stay on time anywhere anytime. Women's collection: The women's collection is elegant, sophisticated and feminine but at the same time delves on perennial classical designs that are smart, mature and glamorous. Elongated rectangular cases in yellow gold plated stainless steel on a 3-link bracelet with a white mother-of-pearl dial, a sub-second counter and Roman numeral indexes is regularly featured in this collection. With a distinct personality of its own, the watches are na?vely elegant, fresh, playful yet stands sophisticated in their looks with the stainless steel chain link bracelet, multiple chronograph counters, pearl coloured leather straps and removable crystal pav�� charms.Creme de-la resistance for all those ladies who love glitter and glamour is expressed through these watches with a striking combination of materials. Large stainless steel cases with four concentric rows of clear Swarovski crystals set against black rubber straps embossed with the Emporio Armani logo is designed to give you the ultimate high. Also available is the Meccanico range in this collection for the gadget lovers with rose gold featuring prominently. Classically inspired and extremely refined in its simplicity, the meccanico range has richly detailed dials layered with black mother of pearls.

Proving that it’s not just the Swiss who can craft enduring and highly desirable?timepieces, Emporio Armani bring over 50 years of impeccable style and?a longstanding commitment to the?world of fashion to the brand’s own line of wrist watches.The name ‘Armani’ has come a long way since the brand’s Italian founder Giorgio was born in 1934 – now, it is recognised around the world and is synonymous with high style and an aesthetic that brings together the best of the past with the most forward-thinking of fashion trends. This is an approach that is perhaps no better expressed than when considering the Emporio Armani watch collection, a series of timepieces that are timeless and yet contemporary.Giorgio Armani himself once uttered the words: “A watch tells more than just the time – it reveals something about the wearer.” No matter what Emporio Armani watch you might end up with on your wrist, each one will reveal your eye for trend-setting, chic sophistication and a sensibility that reflects?a modern lifestyle.Highlights of the designer label’s watch?collection include the Emporio Armani Meccanico?range, comprised of sleek and stylish gents models that?utilise automatic movements for a combination of streamlined style and technical sophistication.Meanwhile, ladies can enjoy dazzling Emporio Armani Diamond watches for something with a bit of extra sparkle. Other Emporio Armani favourites include sporty chronograph watches, fashionable jewellery watches, and?traditional strap and bracelet watches given a unique, youthful Armani spin via the use of modern shapes and materials.With its watches sold in over 140 countries, the chic and fashionable Emporio Armani is one of the world’s leading designers of watches.Sold in over 140 countries, Emporio Armani is one of the most prominent names on today’s fashion landscape. The fashion house’s designer watches?celebrate and encompass the unquestionable style and?impeccable taste that has led to Armani’s rise as one of the most celebrated, influential designers Italy has?ever produced.