judith ebel

If I was not supposed to be writing a article about a particular brand of watch here, I would be tempted to change the title to “It’s About Time”. Mind you, that might be a bit misleading. After all, loads of people from all walks of life say that “time is your most valuable resource”; and not just because “life is short”.But there seems to be something about people that makes them particularly proud of their timepiece specimens. When the Ancient Greeks erected Stonehenge in 850 BC, I guess it was only a matter of time before someone realised that the sacred location originally designated as Tutankhamun’s burial ground could be re-constructed in such a way that it would serve as a giant sundial; and even all these years later nothing has changed. The British Parlament gathers at Westminster, which also “just happens to be” the home of Big Ben (which is, of course, no casual name). The Swiss are famous for their ornately carved cuckoo clocks. And I learned from nothing other than a freebie that came with a men’s magazine, that about the only reason to visit Honduras, is to see the oldest clock in the world, housed in the cathedral at Comayagua, made over 800 years ago by the Moors and donated to the town by King Phillip of Spain.This fetichistic state of enamouredness about the things that we tell the time with, manifests itself every bit as much in watches and mobile clocks as it does in clocks that are, quite simply, too big to be portable. The truth is that the fad seems farther than ever from dying out in the present moment; judging by the fact that there exist watches that are especially for women or especially for men. And just when you thought watchmakers could not get any more ostentatious than including day and date trackers and hour, minute and second counters in their wondrous things that they create, people release on the market watches embedded with diamonds; those rare minerals that are so expensive that most people will never be able to purchase and flaunt them (diamond theft is certainly common, but that is another story). How else to explain the birth of the Ebel Beluga Womens Steel Diamond Watch?When reading the official description of the product in question, I become even more gobsmacked and perplexed; for it is listed as being “especially for the woman who treats her watch as jewelry”. The likeliness of the company’s clientele being mostly not only rich but also vain, aside (and yes, I understand fully well that this is not the place to elaborate extensively on social issues and paraphernalia), the device has a 30m depth water resistance factor, and it comes with a precise Swiss Quartz movement. It is also described as “gorgeous”, thanks to its traditional mother-of-white pearl sunburst and silver hands. But in a nutshell, it fully embodies artistic values, originality and attention to detail characteristic of true Swiss craftsmanship.Ebel Beluga Womens Diamond Watch pictures

PRESS RELEASE:Exciting new Swiss watch brand Rebellion Timepieces makes its debut at Baselworld 2008 with a spectacularset of five calibres, including world premiere GMT Jumping Hour. Crafted in small quantities, Rebellion's bespoke, precision-engineered cases and movements offer cutting-edge style to a select few. The five Rebellion calibres to be unveiled are a manual wind with power reserve; a cam-lever chronograph; a column wheel chronograph; world premiere GMT Jumping Hour; and a stunning all-new tourbillon. In presenting five new calibres at Baselworld 2008, Rebellion Timepieces is *** a clear statement of its long-term ambition, not to mention its extraordinary technical capability. The bold modular cases and complex multi-level dials provide Rebellion with a sophisticated modern identity for today's dynamic generation and their wristwatches are produced in extremely limited - at times, unique - numbers, so that every timepiece is an ageless mark of genuine distinction. All of Rebellion's research, development and production takes place in Switzerland, where the very highest standards are both demanded and obtained. Rebellion has total mastery of all facets of the development and manufacture of their timepieces. Rebellion blends highly sophisticated technical know-how and cutting-edge production facilities - including high-tech precision lasers and complex five-axis CNC machinery - with bold contemporary design and an uncompromising approach to quality. Rebellion leads; their timepieces do not follow style or trends, and are for those who demand a very exclusive, high quality, high-tech wristwatch.