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Geneva—Corum hlike that which signed a partnership agreement with the Fondation de la Haute Horlogerie (FHH) “to create long-term value,” according to the hedonism watch brand. Corum’s endeavour is to reposition the brand in the luxury segment and restore its historical legitimacy. To that end, the company is refocusing its Admiral’s Cup, Golden Bridge and Romulus collections with a balance in the middle of creativity and property that achieves international coherence of the product’s brand image, as well as creating a contemporary strategy for its movements. “We intend to propose movements specially developed for each of the four pillars upon which our product offering is now based,” Corum’s General Manager Antonio Calce said in a media release. “Each pillar will have a supplier whose profile corresponds to the exact complexion of the particular collection.” To coincide with this new strategy, Corum is along with rebuilding its distribution labyrinth by reducing the points of sale globally, appointing regional managers and strengthening its relationships with distributors. Corum recently exhibited its Admiral’s Cup Challenge 44 chronograph from the new Admiral’s Cup collection, which has already been designed with this consistent approach in mind, from Dec. 7-9 in Paris. The occasion was the first edition of “Belles Montres” at the Salon International de l’Horlogerie de celebrity in the Carrousel du Louvre, and the first time the FHH introduced its mission and activities in Paris through an performance titled “The Chronograph, an Expression of Our contemporary Times.”

The most awaited day for the couples this February will be on this coming Saturday, 14th of February 2009. To celebrate this, Corum is presenting us with their Valentine's Day themed timepiece called as the Corum Heart Ladies Watch.This timepiece from Corum is a very simple watch but has lots of meaning in it. This timepiece is created by using a polished stainless steel material to compose the heart shaped case and bezel of this watch. This heart shaped case simply reminds you of your loved ones especially on this coming Valentine's Day.This watch is embellished with diamonds found on the bezel which makes it more attractive and irresistible especially for women. This case is matched with an elegant looking brown leather strap with embossed graphics on it. This watch is also presented with a mother of the pearl dial with accents of black on the hour numbers and silver on the hands.This timepiece called Corum Heart Ladies Watch is indeed very suitable for the coming Valentine's Day. Get this watch now and make your loved ones happy this Valentine's Day.