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When Rene Bannwart created Corum in 1955, he was determined to place it in the vanguard of the watch industry. This choice gave rise to some amazing models that have become watchmaking classics, such as the Romvlvs and the Admiral’s Cup, and even full-fledged icons, like the Golden Bridge. Corum has not however chosen to express its creativity exclusively through masculine models, but has also made its creative mark by introducing feminine watches. 2010 provides an opportunity to rediscover three of them, since they are to be re-issued in limited series.Chinese Hat and Golden Tube. ? Marc NinghettoThe Golden Tube�� a 1950s style iconThe first piece in this collection is the Golden Tube, which dates back to 1957. It embodies the inimitable style of the 1950s, a simple and geometrical design that remains imbued with a genuinely fanciful touch, while radiating a uniquely graceful elegance. Entirely reflecting the spirit of the era, the Golden Tube is in tune with the “Sack” dresses with their straight, pure lines launched by Hubert de Givenchy in 19571.Golden Tube. ? CorumThe Golden Tube �C as much a watch as a piece of jewelry �C is indeed formed by a 31 mmlong, 14.5 mm-diameter tube that is worn like a cuff-watch. Freely fixed to the bracelet along which it slides, this tube can thus be wrapped around the wrist like a lucky charm on its bracelet. Its polished gold case is surrounded by gem-set lines forming diamond gadroons. Its sides are also set with concentric lines of gems. The model is thus embellished by 342 gemstones in all, totaling 3.58 carats. The case is enhanced by a fluted crown positioned at 12 o’clock and adorned with a white mother-of-pearl cabochon. The dial comes either set with diamonds or in white mother-of-pearl with three diamonds at 3, 6 and 9 o’clock. The model is available in white or red gold, and may be fitted with an alligator leather strap or a gem-set gold bracelet. It will be issued in a limited numbered edition of 30 pieces red gold and in white gold.Once upon a time there was a story of the Chinese HatThe second re-edition in this trio of Vintage watches was introduced in 1958. Nicknamed the Chinese Hat, its shape does indeed evoke the hat worn by peasants working in the rice fields of the Middle Kingdom. The round case and its sapphire crystal are cambered along the 6-12 o’clock axis, and these curves are accentuated by the diamond-set lines playing around the bezel. The 33 mm-diameter case is studded with 142 full-cut diamonds totaling 2.44 carats.Chinese Hat. ? CorumThis watch comes with a white mother-of-pearl dial enhanced by three diamonds or, for those who prefer a more richly jeweled version, a dial entirely paved with diamonds. In order to preserve the pure, smooth lines of the case, the miniature quartz movement is set to time by means of a corrector concealed beneath the case. The watch is available in red gold or white gold with a leather strap or gem-set gold bracelet, and it will be issued in a limited numbered edition of 30 pieces in red gold and in white gold.Timelessness and elegance are the keynotes of the Round Golden BridgeThe third model re-issued by Corum is the Round Golden Bridge, the most resolutely “horological” of the three, since it beats to the cadence of the legendary C0113 baguette movement. This micromechanical masterpiece was created by Corum exactly 30 years ago.Accommodating its 140 components housed within a space just 33 mm long, 3 mm high and less than 5 mm thick represents a remarkable feat, especially when one considers that this mechanical hand-wound caliber is equipped with a variable-inertia balance beating at a frequency of 4 Hertz and ensuring optimal reliability and precision. Other refined technical features include a barrel equipped with slip-springs, a 40-hour power reserve, as well as the solid gold hand-engraved mainplate and bridges. This model enables connoisseurs to admire its finishing from all angles, due to the fact that its guilloch��-work dial is placed not above, but rather on either side of the movement, and also thanks to the transparent caseback.The large 41 mm case diameter and opening thus fully reveal the caliber in all its splendid majesty. Even the hands are openworked so as not to hide as little of possible of the movement which is truly given pride of place. The Round Golden Bridge will be issued in a limited edition of 75 pieces.These three Vintage editions forming a decidedly exclusive collection will be available in the brand’s own-name boutiques (in Geneva, Hong Kong and Shanghai), as well as from around ten selected retailers worldwide as of end of October.Chinese Hat – Creation year 1958Reference: Limited Edition 30 piecesWhite gold, mother-of-pearl dial 237.101.69/0081 PN01White gold, diamond set dial 237.101.69/0081 GR34Red gold, mother-of-pearl dial 237.101.85/0081 PN01Red gold, diamond set dial 237.101.85/0081 GD34Movement: CO237Quartz movementFrequency: 32’768 Hz5 rubiesFunctions: Hours, MinutesCase: 34mm18kt red gold 5N or 18kt white gold, round cambered shapeCase set with 142 round diamonds for 2.44 ctScrewed case back, satin finishHour and minute corrector on the casebackDial: White mother-of-pearl or set with diamondsBlack skeleton hour and minute baton handsGlass: Cambered sapphire crystalBracelet, strap: Black crocodile leather strap or 18kt gold bracelet set with 337 diamonds for6.39 ctBuckle: Red or white gold tongue buckleWater-resistance 30 meters (3atm / 99feet)Round Golden Bridge – creation year 1994Reference 113.247.55/0001 FN15Limited Edition of 75 piecesMovement: CO113Mechanical baguette movement, hand-wound by a stem at 6 o’clockSlipping spring mechanismVariable inertia balance adjustable by screwsFrequency: 4Hz, 28’800 vibrations/hour19 Jewels18kt red gold hand-engraved plate and bridgesPower reserve of 40 hoursFunctions: Hours, MinutesCase: 41mmCase in 18kt red gold 5N, round shapePolished finish on the top, satin finish on the casebackScrewed caseback with see-through opening under the movementFluted crown at 6 o’clock, decorated with Corum keyCase and horns decorated with gadroonsDial: Black with vertical guilloch��Red gold 5N coated hour indexes on the flangeSkeleton hour and minute baton handsGlass: Sapphire crystalStrap: Black crocodile leather strap, hand-stitchedBuckle 18kt red gold tongue buckleWater-resistance 30 meters (3atm / 99feet)Golden Tube 2010 – Creation year 1957Reference: Limited Edition 30 piecesWhite gold, mother-of-pearl dial 137.801.69/0081 PN01White gold, diamond set dial 137.801.69/0081 GR34Red gold, mother-of-pearl dial 137.801.85/0081 PN01Red gold, diamond set dial 137.801.85/0081 GD34Movement: CO137Quartz movementFrequency 32’768 Hz5 rubiesFunctions: Hours, MinutesCase Tube shaped, 31mm long, diameter of 14.5mmCase in 18kt red gold 5N or 18kt white goldCase set with 342 round diamonds for 3.58 ctFluted crown at 12 o’clock, decorated with a mother-of-pearl insertSliding along the braceletDial: White mother-of-pearl or set with diamondsBlack skeleton hour and minute baton handsGlass: Sapphire crystalBracelet: Black crocodile leather strap or 18kt gold bracelet set with diamondsBuckle: Red or white gold tongue buckleWater-resistance 30 meters (3atm / 99feet)

1- I have read that aside from your duty as the President of Corum USA, you also have a lot of input on the design of Corum timepieces. Is this true?This is true. As well as being President of Corum USA I am the Creative Director of the Board for Corum internationally and work closely with Switzerland on all product designs. Together with my father and Antonio Calce, the current CEO, we developed the product strategy for the brand that is currently in the market. We have developed our core collection and are now continuing to strengthen the current line with new creations that reinforce the brand identity and reputation.2- How has your partnership with the World Series of Poker impacted Corum?The partnership with the WSOP has broadened Corum's notoriety and recognition to a completely new audience. Poker has experienced a phenomenal growth the past couple of years and has transformed into a legitimate sport. Being the first brand to embrace the sport has positioned us to own that segment. We are now also sponsoring the upcoming Sports Legends Challenge, which takes place in September at the Atlantis Hotel in the Bahamas. This unique poker tournament teams up former pro athletes with poker stars in a tournament with prizes over $10,000,000.3- What is your favorite Corum timepiece? What timepiece(s) have you been wearing lately?My favorite Corum Timepiece is the Admiral's Cup Chronograph 48 Black Flag. It is a piece I designed last year exclusively for the US market and was the first of the new Admiral's Cup models to feature the 12 nautical flags without color. The contrasting blue super-luminova on the black dial and black PVD case really makes a bold statement. And we only manufactured 100 units *** it an instant collectible.4- What are you doing to grow Corum's market share? Where do you see Corum in 10 years? Our long-term strategy is to offer a unique timepiece collection manufactured with the highest quality of Swiss watch *** know-how with inherent value offered at a competitive price position. We feel that focusing on the evolution of the core product line and strengthening our manufacturing capabilities in Switzerland is the way to secure our future and become more independent.5- Does Corum have any boutiques planned in the near future? Or is this an unnecessary expense, especially considering the current economic climate?We do not have plans to open a boutique at the moment. We feel that it is still necessary to focus our investment in the brand at the manufacturing level and provide the best marketing tools to our customers. Our network of retailers is the best in the business and we are committed to building the success of the brand with them, and not become a competitor to them by opening our own boutiques.6- What are some other watch brands you admire?I admire Ulysses-Nardin and their commitment to innovate. I admire Audemars-Piguet and their strength in branding and promotion. I admire Jaeger Le Coultre and the ambition to excite. I also admire Franc Vila for their focus and passion for design.7- What timepieces will Corum focus on in the future? Any teasers?We have focused mainly on the Admiral's Cup collection over the past several years. We will now be focusing on expanding the Bridge Collection as well as the Romvlvs Collection. Be ready to be impressed at the next Baselworld.8- Corum has recently introduced the CO007 and CO113 movements, built entirely in-house, will you continue to develop new movements in-house? Yes of course. The landscape for movement supply is drastically changing and it is extremely important to assert your independence for the future and one way to do that is to create your own products. We have invested heavily in design and development in-house and are working on many new products that will continue to strengthen our vision for the road ahead.9- I personally like the 44 mm Admiral's Cup Challenge over the 48 mm versions. Which size is more popular right now?The 48 mm is the most popular right now and has been for the past few years. This trend will not last. Knowing that, we have created a new 44 mm Admiral's Cup model we are calling the GMT 44. It is, as the name states, 44 mm in diameter, but is not as thick as the current Admiral's Cup Challenge 44. The GMT 44 is definitely an Admiral's Cup through and through, but it is much more wearable as an everyday watch. In this economic climate people want to purchase products that are not trendy. They want style longevity. That is what the GMT 44 offers.10- I have heard people online mention that black is a fad in watches and it is not here to stay. What are your thoughts on black PVD, DLC and Ceramic treatments? Is black here to stay?Black is still very, very hot right now. I believe that it will be hot for another year or two. I think rubber on watches is a trend that is here to stay.Thank You for the interview Michael!Corum (official website)Corum (archives)