corum mabie

Geneva—Corum hlike that which signed a partnership agreement with the Fondation de la Haute Horlogerie (FHH) “to create long-term value,” according to the hedonism watch brand. Corum’s endeavour is to reposition the brand in the luxury segment and restore its historical legitimacy. To that end, the company is refocusing its Admiral’s Cup, Golden Bridge and Romulus collections with a balance in the middle of creativity and property that achieves international coherence of the product’s brand image, as well as creating a contemporary strategy for its movements. “We intend to propose movements specially developed for each of the four pillars upon which our product offering is now based,” Corum’s General Manager Antonio Calce said in a media release. “Each pillar will have a supplier whose profile corresponds to the exact complexion of the particular collection.” To coincide with this new strategy, Corum is along with rebuilding its distribution labyrinth by reducing the points of sale globally, appointing regional managers and strengthening its relationships with distributors. Corum recently exhibited its Admiral’s Cup Challenge 44 chronograph from the new Admiral’s Cup collection, which has already been designed with this consistent approach in mind, from Dec. 7-9 in Paris. The occasion was the first edition of “Belles Montres” at the Salon International de l’Horlogerie de celebrity in the Carrousel du Louvre, and the first time the FHH introduced its mission and activities in Paris through an performance titled “The Chronograph, an Expression of Our contemporary Times.”

Corum chose to unveil their latest version of the Corum Admiral’s Cup Tides 48 at the prestigious Salon Belles Montres held in the Carrousel du Louvre in Paris last weekend. Corum have a well established bond with the world of sailing, one which has seen the Admiral’s Cup evolve from the elegant Carr�� case-shape of [...]Read More|||No Comment Vacheron Constantin M��tiers d'Art Chagall & l'Op��ra de ParisPosted bySylvia McElherroninNovember 27th 2010under:Vacheron ConstantinTags: M��tiers d'Art Chagall & l'Op��ra de Paris, Vacheron ConstantinTo celebrate the 30th anniversary of the “Friends of Paris Opera”, Vacheron Constantin present a very special and unique piece, the Vacheron Constantin M��tiers d'Art Chagall & l'Op��ra de Paris “Tribute to Famous Composers”. Preservation of applied arts is an integral part of the philosophy at Vacheron Constantin, a commitment evident in the brand’s M��tiers [...]Read More|||No Comment Calibre de Cartier Astrotourbillon Calibre 9451 MCPosted bySylvia McElherroninNovember 26th 2010under:CartierTags: Calibre de Cartier Astrotourbillon Calibre 9451 MC, CartierCartier present a new limited edition watch to house their highly technical 9451 MC movement – the Calibre de Cartier Astrotourbillon Calibre 9451 MC. At the SIHH 2010, Cartier unveiled the Rotonde de Cartier Astrotourbillon featuring the Calibre 9451 MC, a movement which the brand had spent five years perfecting. ? Whereas that piece, available [...]Read More|||No Comment Sarpaneva Korona K2 KAAMOSPosted bySylvia McElherroninNovember 25th 2010under:Stepan SarpanevaTags: Sarpaneva Korona K2 KAAMOS, Stepan SarpanevaStepan Sarpaneva presents a new DLC coated version of his stunning Konona K2 named KAMMOS in honour of the “Polar Night” during which the sun barely rises for more than 5o days in the most northernly parts of his native country Finland. Finland? – the most sparsely populated country in the E.U.? and not a [...]Read More|||No Comment Girard Perregaux 1966 Small Seconds – SIHH 2011Posted bySylvia McElherroninNovember 23rd 2010under:Girard-PerregauxTags: Girard-Perregaux, Girard-Perregaux 1966 Small Seconds, SIHH 2011Girard Perregaux present a new model in the build up to the Salon Internationale de la Haute Horlogerie (SIHH) 2011 – the Girard Perregaux 1966 Small Seconds.? The latest model represents the 1966 Collection, which celebrates a time when the brand received recognition for their research and development of high frequency movements beautifully. The piece [...]Read More|||No Comment Maurice Lacroix Pontos Jours Date New ModelPosted bySylvia McElherroninNovember 21st 2010under:Maurice LacroixTags: Maurice Lacroix, Maurice Lacroix Pontos Jours Date New ModelMaurice Lacroix release a new dial colour for their classical Pontos portfolio – the Maurice Lacroix Pontos Jours Date Blue Dial. Blue – the official colour of the Conservative Party in the UK, the preferred colour of Corporate America, symbol of trust, loyalty and sincerity.? In F1 a waved blue flag tells the driver of [...]Read More|||No Comment Greubel Forsey Scoop the Big One – L’Aiguille d’Or 2010Posted bySylvia McElherroninNovember 18th 2010under:Greubel Forsey, The Geneva Watch*** Grand Prix 2010Tags: Grand Prix d'Horlogerie de Geneve 2010 winners, Greubel Forsey L'Aiguille d'Or 2010Greubel Forsey collected the L’Aiguille d’Or or “Golden Hand”, recognised to be the most prestigious of all the industry’s awards at the 2010 Grand Prix d’Horlogerie de Gen��ve held tonight at the Grand Th��atre de Gen��ve.? Their winning piece, the Greubel Forsey Double Tourbillon 30�� Edition Historique is a superb piece of horological engineering, released [...]Read More|||No Comment TW Steel Emerson Fittipaldi Edition WatchPosted bySylvia McElherroninNovember 11th 2010under:TW SteelTags: TW Steel.TW Steel Emerson FittipaldiTW Steel present a new piece in tribute to the legendary F1 and IndyCar racer – the TW Steel Emerson Fittipaldi Signature Edtion.? The watch forms part of the Grandeur Tech collection, boldly styled, technical and modern.? The brand have a strong involvement in Formula One as timing partner of the Renault F1 team and [...]Read More|||No Comment JeanRichard Diverscope TitaniumPosted bySylvia McElherroninNovember 8th 2010under:JeanRichardTags: JeanRichard, JeanRichard Diverscope TitaniumJeanRichard present the Diverscope Titanium, the piece forms part of their sports portfolio which also includes the Aquascope, Chronoscope and 2 TimeZone pieces. This latest release, as its name suggests has a case constructed from titanium, sand-blasted for a bold, matt, tactile finish – exceptionally light, tough and stylish.? Everything about this watch is chunky [...]Read More|||No Comment The Bulgari Grande LunePosted bySylvia McElherroninNovember 7th 2010under:BulgariTags: Bulgari, Bulgari Grande LuneBulgari present a new piece part of the Bulgari Daniel Roth collection – the Bulgari Grande Lune. The piece features a two-tone dial, part white lacquer and part black satin finished.? At the left of the dial is the unique seconds indicator – three arms or hands which spin on an axis, each of which [...]Read More|||No Comment Hublot King Power Ayrton Senna and King Power Tourbillon Ayrton SennaPosted bySylvia McElherroninNovember 5th 2010under:Hublot, UncategorizedTags: Hublot, King Power Ayrton Senna, King Power Ayrton Senna TourbillonDuring the build up to the Brazilian Grand Prix, Hublot unveil two new pieces, the King Power Ayrton Senna and the King Power Tourbillon Ayrton Senna.? Previous Senna tribute pieces by Hublot have formed part of the Big Bang collection, but since the release of the King Power F1 to celebrate the brand becoming F1′s [...]Read More|||No Comment Harry Winston Ocean Chronograph New ModelPosted bySylvia McElherroninNovember 4th 2010under:Harry WinstonTags: Harry Winston, Harry Winston Ocean ChronographHarry Winston, jeweller to the stars, supplier of diamonds to divas and red carpet rocks and also in more recent times creators of timepieces and not just sparkly ones either, serious pieces for the discerning collector.? The brand now present a new addition to their Ocean Collection, a rather tasty new Ocean Chronograph. The dial [...]Read More|||No Comment The Paul Picot Atelier Slate 42mmPosted bySylvia McElherroninNovember 4th 2010under:Paul PicotTags: Paul Picot, Paul Picot Atelier Slate 42mmPaul Picot, the Le Noirmont based watch brand present a new piece in their signature Atelier collection, the Atelier Slate 42mm. A challenging economic climate often results in the survival of the fittest and the watch industry is no exception. Responses to recent lean times have meant subtle changes in direction for many brands, some [...]Read More|||No Comment The Blancpain Tribute to Fifty Fathoms Watch and Unique ExhibitionPosted bySylvia McElherroninNovember 3rd 2010under:BlancpainTags: Blancpain, Blancpain Tribute to Fifty FathomsBlancpain celebrate their signature divers watch with a unique exhibition at their boutique on the Place Vendo?me, Paris and with a new watch – the Fifty Fathoms “Tribute to Fifty Fathoms”. The Fifty Fathoms divers watch was created in the 1950′s, designed for and with the assistance of the elite French Navy divers, “Les Nagers [...]Read More|||No Comment Omega Ladymatic 2010 CollectionPosted bySylvia McElherroninNovember 2nd 2010under:OmegaTags: Omega, Omega LadymaticOmega revive a 1950′s classic and present the 2010 Ladymatic collection. The 2010 Ladymatic was first launched in 1955 and its classy refined case shape became a prominent part of the brands’s portfolio, loved for its style and also for the fact that it had a mechanical heart – it was powered by the brand’s [...]Read More