corum beograd

1- I have read that aside from your duty as the President of Corum USA, you also have a lot of input on the design of Corum timepieces. Is this true?This is true. As well as being President of Corum USA I am the Creative Director of the Board for Corum internationally and work closely with Switzerland on all product designs. Together with my father and Antonio Calce, the current CEO, we developed the product strategy for the brand that is currently in the market. We have developed our core collection and are now continuing to strengthen the current line with new creations that reinforce the brand identity and reputation.2- How has your partnership with the World Series of Poker impacted Corum?The partnership with the WSOP has broadened Corum's notoriety and recognition to a completely new audience. Poker has experienced a phenomenal growth the past couple of years and has transformed into a legitimate sport. Being the first brand to embrace the sport has positioned us to own that segment. We are now also sponsoring the upcoming Sports Legends Challenge, which takes place in September at the Atlantis Hotel in the Bahamas. This unique poker tournament teams up former pro athletes with poker stars in a tournament with prizes over $10,000,000.3- What is your favorite Corum timepiece? What timepiece(s) have you been wearing lately?My favorite Corum Timepiece is the Admiral's Cup Chronograph 48 Black Flag. It is a piece I designed last year exclusively for the US market and was the first of the new Admiral's Cup models to feature the 12 nautical flags without color. The contrasting blue super-luminova on the black dial and black PVD case really makes a bold statement. And we only manufactured 100 units *** it an instant collectible.4- What are you doing to grow Corum's market share? Where do you see Corum in 10 years? Our long-term strategy is to offer a unique timepiece collection manufactured with the highest quality of Swiss watch *** know-how with inherent value offered at a competitive price position. We feel that focusing on the evolution of the core product line and strengthening our manufacturing capabilities in Switzerland is the way to secure our future and become more independent.5- Does Corum have any boutiques planned in the near future? Or is this an unnecessary expense, especially considering the current economic climate?We do not have plans to open a boutique at the moment. We feel that it is still necessary to focus our investment in the brand at the manufacturing level and provide the best marketing tools to our customers. Our network of retailers is the best in the business and we are committed to building the success of the brand with them, and not become a competitor to them by opening our own boutiques.6- What are some other watch brands you admire?I admire Ulysses-Nardin and their commitment to innovate. I admire Audemars-Piguet and their strength in branding and promotion. I admire Jaeger Le Coultre and the ambition to excite. I also admire Franc Vila for their focus and passion for design.7- What timepieces will Corum focus on in the future? Any teasers?We have focused mainly on the Admiral's Cup collection over the past several years. We will now be focusing on expanding the Bridge Collection as well as the Romvlvs Collection. Be ready to be impressed at the next Baselworld.8- Corum has recently introduced the CO007 and CO113 movements, built entirely in-house, will you continue to develop new movements in-house? Yes of course. The landscape for movement supply is drastically changing and it is extremely important to assert your independence for the future and one way to do that is to create your own products. We have invested heavily in design and development in-house and are working on many new products that will continue to strengthen our vision for the road ahead.9- I personally like the 44 mm Admiral's Cup Challenge over the 48 mm versions. Which size is more popular right now?The 48 mm is the most popular right now and has been for the past few years. This trend will not last. Knowing that, we have created a new 44 mm Admiral's Cup model we are calling the GMT 44. It is, as the name states, 44 mm in diameter, but is not as thick as the current Admiral's Cup Challenge 44. The GMT 44 is definitely an Admiral's Cup through and through, but it is much more wearable as an everyday watch. In this economic climate people want to purchase products that are not trendy. They want style longevity. That is what the GMT 44 offers.10- I have heard people online mention that black is a fad in watches and it is not here to stay. What are your thoughts on black PVD, DLC and Ceramic treatments? Is black here to stay?Black is still very, very hot right now. I believe that it will be hot for another year or two. I think rubber on watches is a trend that is here to stay.Thank You for the interview Michael!Corum (official website)Corum (archives)

Corum chose to unveil their latest version of the Corum Admiral’s Cup Tides 48 at the prestigious Salon Belles Montres held in the Carrousel du Louvre in Paris last weekend.Corum have a well established bond with the world of sailing, one which has seen the Admiral’s Cup evolve from the elegant Carr�� case-shape of the 1960′s to the chunky instantly recognisable rounded 12-sided case of today.? The Admiral’s Cup Tides or “Mar��es” was first launched in 1993 and was developed with the assistance of the Geneva Astronomical Observatory and the Hydrographic and Oceanographic Service of the French Navy.? Functions of the Tides 48 include tide times, strength of currents and strength and size of tides.? If you wear this piece when you set out to sea, calibrate it properly and pay attention to the indications then this watch will be your sailor’s friend.? If you run aground while wearing this watch maybe you should quit sailing and take up golf.The latest edition of the Admiral’s Cup Tides 48 is naturally a 48mm piece, constructed from either titanium or 18ct red gold.? The dial has been refreshed, gone are the outsize Arabic? “60″ and “30″ numerals of previous editions and the colourful pennant hour markers have for this piece been toned down to monochrome.The Corum Admiral's Cup Tides 48 2010The sub-dials have been tidied up and the ingenious addition of transparent hour and minute hands is both functional and fabulous.? At the 12 o’clock position is the moonphase and tidal range indicator, the counter at 6 o’clock indicates tide times and over at 9 o’clock is the strength of current and tide position indicator.? A date aperture is at the 3 o’clock position.? Inside is the Corum C0277? tide movement with power reserve of 42 hours.The Corum Admiral’s Cup Tides 48 comes presented on the sculpted Corum black rubber strap.The 1960 Corum Admirals CupPopularity: 10% [?]|||No Comment The Corum Romvlvs Billionaire TourbillonPosted bySylvia McElherroninOctober 29th 2010Corum present a new watch for their Artisan collection the Corum Romvlvs Billionaire Tourbillon.The Romvlvs collection was created at a time when the youthful Corum brand enlivened many otherwise dull watch industry fairs with their unconventional designs.? The story goes that as the unveiling of the Romvlvs drew closer, the dial of the piece was still unfinished, so the decision was taken to engrave the numerals directly onto the bezel, an instantly recognisable design which remains a strong presence in the Corum portfolio today.? For the latest piece those synonymous Roman numerals take the form of baguette-set diamonds.The Corum Romvlvs Billionaire TourbillonAlmost the entire su***ce of the 45mm white gold case and crown are diamond set, but don’t be fooled the Romvlvs Billionaire Tourbillon is not simply a bling bling watch, it is a Haute Horlogerie piece on many levels – it features a highly complicated movement, there are astounding? technical challenges involved in the construction of the sapphire crystal plate and bridges around the tourbillon and an exceptional level of craftsmanship is? required for the gem-setting techniques which give the piece its glitzy covering.Inside is the C0372 hand wound movement with 90 hours power reserve and water resistance to 30m (as if you’d dare to let even a micro droplet of water near it) and the piece comes presented on a leather strap.? The Corum Romvlvs Billionaire Tourbillon has been selected for the Jewellery Watch category in the forthcoming Grand Prix d’Horlogerie de Gen��ve.? Win or lose one thing is for sure, if it is true that the watch you wear says a lot about you then this one will definitely say it louder.Popularity: 5% [?]|||No Comment Corum Re-issues for 2010 – The Golden Tube, The Chinese Hat and The Round Golden BridgePosted bySylvia McElherroninSeptember 8th 2010Three special edition re-issues continue the 55th anniversary celebrations for luxury Swiss brand Corum, a firm WatchPress favourite.? The brand was established in 1955 by Gaston Reis, an independent watchmaker and his nephew Ren�� Bannwart.? From the beginning the brand delivered an innovative and original portfolio of luxury watches, including a succession of distinctive eye-catching pieces for ladies.? Two of the latest releases are re-issues of these vintage styles.The first Corum Golden Tube watch was released in 1957.? It’s quirky shape does in fact resemble a tube measuring 31mm x 14.5mm, and for this celebratory edition the case and case sides are adorned with 3.58 carats of diamonds.? Like the original, the fluted crown appears at the top of the case at the 12 o’clock location allowing the perfect tube-like form to remain uninterrupted.The Corum Golden Tube 2010The Corum Golden Tube features a quartz movement, the C0137 and is available in red gold or white gold editions each limited to 30 pieces.Next, the fanciful, aptly titled Chapeau Chinois or Chinese Hat watch which first appeared in 1958 with its characteristic broad gold “brim”.? For 2010 the bezel is adorned with 142 linear set diamonds.The Corum Chinese Hat 2010The piece features a quartz movement, the C0237, adjustable by means of a corrector hidden beneath the watchcase.? The Corum Chinese Hat 2010 is available in red gold or white gold limited to 30 pieces for each edition.Finally, the resplendent Corum Golden Bridge which was first launched in 1980 and is perhaps the most elegant of Corum’s Four Pillars. The Corum Round Golden Bridge features the C0113 baguette-shaped mechanical movement, a movement so slim it almost defies belief, a movement so slender it almost appears to be an optical illusion, a movement so astoundingly svelte that you immediately turn over the watchcase to see where they put the rest of it……The Corum Golden Bridge 2010For 2010 the Round Golden Bridge features a guilloch�� dial (on either side of the movement), open-worked hands and of course an exhibition caseback.? That minute micro-engineered movement has a power reserve of 40 hours and solid gold mainplate and bridges with hand-engraving.? The release will be limited to 75 pieces worldwide.Popularity: 10% [?]|||No Comment Corum Admiral’s Cup Black Chronograph 40Posted bySylvia McElherroninJuly 27th 2010Corum release the latest in their highly distinctive nautical-inspired series – the Admiral’s Cup Black Chronograph 40.? The piece measures? a slightly more petite 40mm and is sure to appeal to any sailing diva.? All the usual functions are present along with the now iconic nautical pennants and Corum key on the seconds hand.The Chronograph 40 features an combination of 66 diamonds and black PVD-treated steel presented on a chunky rubber strap – a mix which some manufacturers wouldn’t get away? with but one which Corum being Corum manage to harmonize.Two versions are available, black dial limited to 355 pieces and a more exclusive white dial limited to 155 pieces – just don’t check the time while sailing into the sun, those blinding diamonds might just knock you off your course.Popularity: 6% [?]|||No Comment Corum Admiral's Cup Chronograph 48 Bol d'Or MirabaudPosted bySylvia McElherroninApril 30th 2010Corum present a new limited edition piece, the Corum Admiral's Cup Chronograph 48 Bol d'Or Mirabaud.? Corum are the new sponsors of the classic European regatta, the Bol d’or Mirabaud which has been taking place since 1939.There is something very special about the Corum Admiral’s Cup collection.? The rounded 12-sided case and nautical pennants in place of hour markers design has been more or less the same since the early 80′s and Corum sensibly have not messed too much with the original concept.? This makes the Admiral’s Cup distinctive, even from a distance -? I noticed one on a guy’s wrist through a restaurant window last year, and was trying to work out which model it was when I saw that his lady friend was throwing daggers at me with her eyes, so I moved swiftly on my way.Corum Admiral's Cup Bol d'Or MirabaudThe latest piece takes the Admiral’s Cup away from recent black/monochrome editions into the blue, quite literally with a rich blue dial complimented by red gold hands, markers etc.? The watch is powered by Corum’s CO753 self-winding movement and is COSC certified.The Corum Admiral's Cup Chronograph 48 Bol d'Or Mirabaud is of course almost unattainable, just 35 pieces will be available worldwide, but hopefully Corum will take some of the styling touches and use them on further, less exclusive editions.Popularity: 3% [?]|||No Comment Corum Miss Golden Bridge and Golden Bridge 2010Posted byJohnny McElherroninJanuary 16th 2010This year Corum will present two new Golden Bridge models, the Corum Miss Golden Bridge and the Golden Bridge 2010.? Both pieces honour the 30th Anniversary of the resplendent Golden Bridge, first launched in 1980 and perhaps the most elegant of Corum's Four Pillars.The Corum Miss Golden BridgeThe Miss Golden Bridge is unusual in that it is a designated ladies watch design, previous releases have been irresistible but unattainable Haute Joaillerie editions or down-sized versions of the mens Golden Bridge.? The baguette movement, the ultra slim Calibre CO113 is as transpicuous as ever, viewable through both sides of the sapphire crystal, its miniature form accentuated by a trimmed bezel and open-worked hands.

The Corum Miss Golden Bridge

The Corum Golden Bridge

The Corum Admirals Cup Minute Repeater Tourbillon

The 1958 Corum Chinese Hat

The 1960 Corum Admiral’s Cup

The Corum ‘Double Eagle’ Gold Coin

The 1970 Corum Feathered Friend

The 1976 Corum Rolls Royce

The 1980 Corum Golden Bridge

Severin Wunderman

The 2000 Corum Bubble

The 2009 Corum Admiral’s Cup Challenge 44 Regatta

The Corum Ti-Bridge