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Watchmaker Tissot has announced French basketball competitor Tony Parker as its latest ambassador. Parker has became a big name in the world of basketball after becoming only the second French player to play in the NBA league and the youngest to play in the San Antonio Spurs team. However, Professional Jeweller has reported that the player, who is also the French national basketball captain, has just signed a contract with the famous timepiece brand, which has been making luxury watches since 1853. It is not the first time that Tissot has got involved with basketball, having made its first collaboration with the International Basketball Federation last year, as well as been the official timekeeping and data handling expert at a previous EuroBasket tournament in Poland, but its president François Thiébaud is thrilled to have Parker on board. He said: "His natural talent and focused determination are deeply impressive and our partnership will help spread his inspirational qualities around the world."

Longines release their Les El��gantes Collection for 2010.Ladies watches have in recent times mirrored that of their more masculine counterparts, manufacturers have realised that women want the complications, the sporty styling, even the outsize “look-at-me” cuff shredding size synonymous with some men’s collections.? Throughout these evolutions the exquisitely crafted quintessentially quaint dress watch has firmly refused to go away.Art Deco influenced almost everything – you and I see evidence of it almost everyday in the most mundane of items, from its rich sunburst designs to the bold shapes, forms and curves – influences gained partly from the beginnings of global travel when our planet was becoming a smaller place, a time when artists were taking influences from previously unseen Aztec, Egyptian and African designs.? In terms of the watch industry, manufacturers managed to shrink mechanical movements into the tiny confines of ladies wristwatch cases just at the perfect time to produce exquisite pieces ready to be showcased on newly exposed slim wrists in the “roaring twenties”.? Over at Ebel, Alice Blum’s eye for detail and design won the brand the Grand Prix in the category “High Jewellery Wristwatches” at the 1925 “Exposition Internationale des Arts Decoraties et Industries Modernes” in Paris, the event that would eventually give Art Deco its title. Surely a time which should continue to be celebrated and one which Longines pay tribute to annually with their Les El��gantes Collection. For 2010 three models of ten pieces each, one rectangle yellow gold, one tonneau in rose gold, one almond shaped in white gold, all in the style of Art Deco and at the heart of each the Longines Calibre L805 mechanical movement.Popularity: 7% [?]|||No Comment Longines Exp��ditions Polaires Fran?aises Missions Paul-Emile VictorPosted bySylvia McElherroninJuly 26th 2010Longines release a replica of a watch once used by the scientists on the Exp��ditions Polaires Fran?aises �C Missions Paul-Emile Victor which began in the 1940′s with the purpose of? exploring the coast of? Greenland and the Ad��lie Coast.The piece features a self-winding movement, the Calibre L619 with a power reserve of 42 hours. The wearers of the original model required practicality, therefore the styling was functional and utilitarian – just perfect for today’s vintage-inspired niche of the watch market which continues to grow.In honour of its origins the Longines Exp��ditions Polaires Fran?aises �C Missions Paul-Emile Victor watch features the names of the two locations, Greenland and Ad��lie engraved on the back of the stainless steel case and the piece in true Longines fashion is unfussy and classical.Popularity: 9% [?]|||No Comment The Longines Column-Wheel Chronograph and The Longines Column-Wheel Sports ChronographPosted bySylvia McElherroninMarch 11th 2010With two new releases, the The Longines Column-Wheel Chronograph and The Longines Column-Wheel Sports Chronograph the brand continues to consolidate its historical position as creators of classical and sporty timekeepers.Longines Column Wheel ChronographBoth pieces use the L688.2 self-winding movement developed with ETA which was launched in 2009.? For many traditionalists the presence of a column-wheel (in this case blued steel) to control the chronograph function is an indicator of a "true chronograph" as most modern chronographs use cams attached to a base calibre movement to start, stop and return to zero the chronograph, rather than the column-wheel which achieves the same purpose but which is an integral part of the movement. Whatever your opinions on this however the L688.2 is certainly a contemporary interpretation of a column-wheel chronograph movement using up to date technology and one which Longines state is "exceptionally user-friendly" and requires "only the finest touch to start and stop the mechanism".The L688.2 movement has a power reserve of 54 hours and both pieces feature small seconds at 9 o'clock, date aperture a 4.30, 30-minute counter at 3 0'clock and 12 hour counter at 6 o'clock.? The dauphine shaped hands are coated with Super-LumiNova?.? Water resistance is to 30m for the Column Wheel Chronograph and 100m for the Column Wheel Sports Chronograph thanks to its screwed-in case back.L688.2 Column Wheel Chronograph movementThe Column-Wheel Chronograph is the more elegant of the two with a? 39mm steel or rose gold case, featuring classical detailing such as a silvered dial on dark brown alligator strap and the Column-Wheel Sports Chronograph slightly larger at 41mm features more striking choices of steel with black lacquered or brushed grey dial and steel bracelet or steel with contrasting black or grey ceramic central links or rubber strap.Popularity: 17% [?]