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Hedi Slimane, famous artistic director of Dior Homme ready-to-wear fashion, designed Dior's first timepiece for men. The Chiffre Rouge Dior wristwatch is now on sale throughout the network of Dior Homme stores.The Dior Homme Chiffre Rouge incorporates the automatic mechanical movement "El Primero" by Zenith, the supposedly the most precise movement in the world. A tiny diamond is hidden on its reverse side.The date indicator is red for enhanced visibility. The winder crowns and the push-piece to reset the chronograph are in red ceramic. Not sure what the price of the Chiffre Rouge is. It is not mentioned in the LVMH (owner of Dior) news article.

Briefly: The movement in Dior Chiffre Rouge T01 is the only one which can give time in both 12hour and 24hour clock with just one index chiffre rouge Dior's Chiffre Rouge T01 (42mm) is a complication which renews the design of the Chiffre Rouge whilst respecting its DNA. This movement is the only one which can give time in both 12hour? and 24hour clock with just one index? the innovation is protected with a patent. This complication enables a direct day-night reading for the eight time zones. The correction of the time and the time zones is done with a single crown while most of the multi times movement are done with two crowns.? The movement was developed to have an animated dial, always in motion because, along with the minutes and seconds hands, the dial-back is rotating, each twelve hours the dial returns to its initial position and the 8 time zones plate completes a full tour in 24 hours. The dial features the "piqu��de cotton" pattern, dear to the brand and characteristic of the tuxedo shirts. Available in 100 piece limited edition. Price: Rs 3,50 k.Available at all Dior Boutiques and at Johnson Watch? Co – A-12 South Extension, Part-I, New Delhi 110049; Watches of Switzerland – 231, Link Corner Building, Shop no.2, Linking Road, Bandra(W), Mumbai-400050