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What is the best way for a watch manufacture to celebrate the anniversary of its creation? The answer is simple - to introduce a remarkable timekeeping wonder.

The official launch will be on the 5th of May, but we have been invited by mr Lehmann to have a sneak preview of the beta version website. The website includes the whole range of products of Chopard, but the main focus remains watches and jewelery ofcourse. In the accessoiries section you’ll find all leather goods, ties, pens, glasses and parfums. The ladies section covers the Happy Diamonds, Happy Sports, Classic, Two o Ten and a number of jewelery collections. The Gents section covers the famous Mille Miglia, L.U.C and (new to me) Grand Prix de Monaco Historique series of watches.The Chopard section covers what watch fans and Chopard die-hards want to see I think. A nice history overview of the brand, background information on Chopard’s watchmaking history and the innovative L.U.C movements. It also has all the details inside on the L.U.Ceum, Chopard’s own museum.As a reader from this blog, you are invited to take a look at the beta website of Chopard. The login details are below:username: addictpassword: previewThe website is still in ‘test’-phase, so if you encounter any problems, it would be great if you could send your findings/issues to [email protected].