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Fans of Casio watches may be interested to hear that the company has unveiled a prototype timepiece that uses Bluetooth technology.Although it is not being mass-produced yet, the black watch was available for technology aficionados to look at on Casio's stand at the Las Vegas International Consumer Electronics Show this week.It looks much like one of the brand's classic retro styles from the 1980s, but it has a Bluetooth low-energy (BLE) link function that allows it to be connected to a smartphone.The wearer can therefore receive texts and emails on their wrist, instead of having to fish around in a briefcase, without using up lots of power. In fact, it uses the same battery life as an ordinary timepiece."Now, Casio's application of BLE positions the company to create new possibilities for the way people use their watches," said a statement from the company.Last month, Casio revealed a new solar-powered Oceanus G-Shock watch in Japan.

Casio watches are to be promoted to young women in India more heavily, the company has confirmed.According to sales and marketing head Kulbhushan Seth, Casio is not well-known for its range of ladies watches.As a result, it intends to step up the promotion of products such as its Baby-G series, reports Sify Finance."Times are changing and we feel it is changing for the better for us," Mr Seth commented.He added that consumers typically own several watches these days, as they have more disposable income to spend.Casio India hopes the upcoming promotional drive will boost its share in the watch market to ten per cent.The company's efforts to sell more Baby-G watches to girls may be aided by the fact various female celebrities have recently been seen wearing the timepieces.Australian guitarist Orianthi wears one in her new video, while Rihanna also sported a Baby-G watch in the promo film for her Rude Boy single.