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Kyocera Corporation has announced that the company's recrystallised ruby has been used for the first time in a decorative design application as Casio watch parts. The original crystal technology can be responsible for producing synthetic gemstones with crystalline structures identical to those found in naturally-occurring gemstones and was, until now, only used for traditional jewellery applications. It will feature in the MR-G, a limited-edition G-Shock Casio watch model and the highest-end series in brand, noting that the pure colouration is the "perfect embodiment" of the MR-G's theme hue, traditional Japanese deep red. Takafumi Matsuda, executive officer and general manager of the Kyocera Corporation Jewelry & Application Products Division, said that since last autumn, the company has been developing the synthetic gemstone to be used for a wider range of decorative applications. He added: "Kyocera will utilise the know-how accumulated in the 35 years of experience since the creation of our recrystallised gemstones to expand the business beyond jewellery and build a pillar for business in diverse decorative material applications." Recently, G-Shock Casio watches announced a partnership with Pastry, the fashion brand owned by the daughters of Joseph Simmons, or Run of Run DMC fame.

The latest addition to the global range of Casio watches, the G-Shock G-Aviation, has been conceived for the aeroplane cockpit.A special non-reflective face ensures that the time is visible even in the most sunny conditions, while large buttons make navigating the watches many functions ***.Shigenori Itoh, vice-president of Casio's Timepiece Division, claimed that the watch "captured the essence of aviation".He said: "We are thrilled to introduce the G-Shock G-Aviation, it captures the essence of aviation while keeping G-Shock's tradition of toughness and technology."The G-Aviation is the perfect accessory for the rugged yet sophisticated man."Casio have also integrated solar power recharging and self-adjusting functions into the watch, keeping watch maintenance to a minimum.The new Casio watch is also compatible with six atomic clock transmission stations across the world.A station in China, North America, UK, Germany and two in Japan will ensure that G-Aviation Casio watches continue to tick to the correct timescale.It follows the launch of two new Baby-G Casio watches for fashionable ladies on May 30th.