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Blue Casio watches may experience a surge inpopularity after the brand's new ambassador Ke$ha sported one at arecent launch party.The multi-million selling singer has become the new face ofCasio's Baby-G line and attended a party last night (August 2nd2010) at New York's Manhattan Centre.She posed for the cameras wearing at least one of the ladies watches- sometimes two or three - together with her usual array of sparklygold accessories.Ke$ha also performed during the evening, which is sure to havedelighted her many fans.However, her choice of lipstick left a little to be desired, asshe opted for bright blue to match one of her Casio watches.The 23-year-old is to design two new Baby-G watches for Casio that will hit the shops next autumn aspart of the new advertising campaign that features the 'tough andcool' branding.Anyone who can't wait that long could get their hands on aCasio Baby-G Ladies Clear Blue Watch (BG-169R-2ER) to satisfytheir style needs until then.

Casio watch fans will be able to get a very cool offering from the company this month after the brand announced the release of the G-Shock GW-3000.The watch manufacturer has struck up a partnership with none other than Red Bull and its internationally-recognised Air Race World Championship in order to launch its new G-Shock watch series to match any pilot needs. According to Casio, the GW-3000 series has a remarkable number of extras such as the G-Shock watch staples of waterproofing and shock resistance as well as the perhaps unnecessary capability of withstand up to 15G in centrifugal force.Furthermore, the firm proudly announced that the timepiece is compliant with ISO2669 - environmental tests for aircraft equipment and steady-state acceleration - meaning it should be perfect for its target market of pilots.Released this month in Japan, the Casio G-Shock GW-3000 starts at 34,000 Yen (£230).It follows the release of the new Baby-G Casio timepiece, an ecological offering which has been created especially for the 40th anniversary of Earth Day.