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The people behind Casio watches have launched an initiative designedto prevent UK businesses wasting millions of pounds in operatingcosts.A new survey by the firm - which now produces a range of B2Bequipment as well as its traditional ladies and men's watches - has carried outresearch showing that ��100 million annually is spent on supportingand maintaining meeting room equipment.This equates to ��12,500 per year for the average company,Computer Business Review reports.Marketing spokesperson Nieve Cavanagh commented: "It's the sortof cost that flies under the radar and isn't visible to a company.We're trying to get companies to think twice about businesscosts."While managers could save money by upgrading their presentationroom equipment to more reliable pieces, they could also remindthemselves to turn off lights and appliances at night using alarmson Casio watches.The Casio G-Shock Men's Chronograph Digital Black Rubber Strap Watch(G-9100-1ER) could be a good choice, as the range is renownedfor its reliable alarms.

Casio Baby-G watches may prove popular with Pixie Lott fans after the pop star sported one in her latest video.The singer wore a white and silver timepiece in the film for Turn It Up - her fourth single in the UK.Lott was unveiled as the face of the Baby-G brand last year following her breakthrough hit Mama Do.She has since gone on to sell over 600,000 albums and notched up a string of awards."I had the pink Baby-G when I was in primary school, so I've been wearing them for years," Lott commented.She described the watches as very funky items that go with any outfit and always look fresh.Lott added that Casio Baby-G watches are very "girly and fun".The singer may sport the timepieces on her upcoming tour of the UK, which calls at places such as Nottingham, Glasgow, Sheffield and Manchester.