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Two lines of Casio watches could be getting a new lease of life soon after a new partnership was announced between the company and Kaiser Time.The popular Edifice and G-Shock styles are to be overseen by industry specialist Steven Kaiser, who hopes to continue the evolution of the timepieces within the accessories market.It is hoped that the partnership will further develop the strong presence of the watches, particularly for the younger side of the watch-buying demographic."I'm thrilled to be working with Casio to build the G-Shock and Edifice brand presence in the luxury watch and jewellery market," Mr Kaiser commented.He added that the styles have a "distinct look" and an innovative technology that really appeals to him.Earlier this month, Aly Walansky at myGloss.com said she recently attended the launch of the Edifice Black Label line in New York, a range which may appeal to fans of the original Edifice watches.

Casio's new Bluetooth-enabled watch could herald a turning point in the timepiece sector, according to an expert blog.LatestGadgets.co.uk said that no longer will people be using their watches just to tell the time, they will have far more important things to do."Casio has just unveiled plans for a new watch that will be Bluetooth low energy enabled using recently developed technology allowing it to communicate with our smart phones. All new smart phones will shortly carry Bluetooth low energy wireless technology allowing them to pair up with networks of other devices," the author said.It added that once the Casio watch is paired with a smartphone it will be able to maintain the correct time, notifying the wearer of incoming calls or emails, while also giving the opportunity to set phone alerts or alarms through a single button press.Recently, Nike and TomTom unveiled a new watch which links via Bluetooth to a sensor in a running shoe to log data when out on the track.