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Casio's new Bluetooth-enabled watch could herald a turning point in the timepiece sector, according to an expert blog.LatestGadgets.co.uk said that no longer will people be using their watches just to tell the time, they will have far more important things to do."Casio has just unveiled plans for a new watch that will be Bluetooth low energy enabled using recently developed technology allowing it to communicate with our smart phones. All new smart phones will shortly carry Bluetooth low energy wireless technology allowing them to pair up with networks of other devices," the author said.It added that once the Casio watch is paired with a smartphone it will be able to maintain the correct time, notifying the wearer of incoming calls or emails, while also giving the opportunity to set phone alerts or alarms through a single button press.Recently, Nike and TomTom unveiled a new watch which links via Bluetooth to a sensor in a running shoe to log data when out on the track.

Casio watches are to be promoted to young women in India more heavily, the company has confirmed.According to sales and marketing head Kulbhushan Seth, Casio is not well-known for its range of ladies watches.As a result, it intends to step up the promotion of products such as its Baby-G series, reports Sify Finance."Times are changing and we feel it is changing for the better for us," Mr Seth commented.He added that consumers typically own several watches these days, as they have more disposable income to spend.Casio India hopes the upcoming promotional drive will boost its share in the watch market to ten per cent.The company's efforts to sell more Baby-G watches to girls may be aided by the fact various female celebrities have recently been seen wearing the timepieces.Australian guitarist Orianthi wears one in her new video, while Rihanna also sported a Baby-G watch in the promo film for her Rude Boy single.