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Blue Casio watches may experience a surge inpopularity after the brand's new ambassador Ke$ha sported one at arecent launch party.The multi-million selling singer has become the new face ofCasio's Baby-G line and attended a party last night (August 2nd2010) at New York's Manhattan Centre.She posed for the cameras wearing at least one of the ladies watches- sometimes two or three - together with her usual array of sparklygold accessories.Ke$ha also performed during the evening, which is sure to havedelighted her many fans.However, her choice of lipstick left a little to be desired, asshe opted for bright blue to match one of her Casio watches.The 23-year-old is to design two new Baby-G watches for Casio that will hit the shops next autumn aspart of the new advertising campaign that features the 'tough andcool' branding.Anyone who can't wait that long could get their hands on aCasio Baby-G Ladies Clear Blue Watch (BG-169R-2ER) to satisfytheir style needs until then.

TweetEmailI'll admit that Watch Report tends to be a little biased toward men's watches,but being a pretty big G-Shock fan in general, I have to make the occasional exceptionfor Baby-G's. If you're a guy, and you're about to head off to Google to searchfor a more manly watch, aren't you forgetting that it's almost the holidays,and that Casio Baby-G watches make wonderful and affordable gifts?As far as I know, these are the first G-Shocks (Baby or otherwise) to appear asanything other than round (or roundish) since the initial square G-Shocks were introducedback in 1983. They rounded out in 1987, and have remained that way until now. Notonly are these newest Baby-G's square, but they're colorful, sophisticated, andfun. In the words of David Johnson, vice president of Casio's Timepiece Division:"Casio's newest timepieces are trendy, stylish and extremely functional.The Baby-G's are the perfect accessory for today's busy lifestyle, matchingsupreme style with advanced features that make your life easier. The new squareBaby-G's are just the right thing to add a dash of rogue style to the latest springlooks. On the flip side they can add the necessary polish to an outfit for the boardroom.As versatile as they are chic, they're a sign of the times. It's hip to be square!"While I'm pretty sure these words were actually written by someone in PR and/orMarketing as opposed to being uttered by David Johnson himself, I wouldn't disagreewith them. Now let's have a look at features.Features of the new Casio Baby-GPre-programmed auto calendar.Countdown timer.Electro-luminescent backlight.Water resistant to 100 meters (10 ATM, 10 BAR, or 330 feet).Multi-function alarm (set a date as well as a time — nice!).Stopwatch.Shock resistant.All the essential, packaged up in stylish new cases with either leather or resinbands. The new square Baby-G's can be had for between $79 and $99.Additional ResourcesBG180Series on Casio's site.BG184Series on Casio's site.