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Two lines of Casio watches could be getting a new lease of life soon after a new partnership was announced between the company and Kaiser Time.The popular Edifice and G-Shock styles are to be overseen by industry specialist Steven Kaiser, who hopes to continue the evolution of the timepieces within the accessories market.It is hoped that the partnership will further develop the strong presence of the watches, particularly for the younger side of the watch-buying demographic."I'm thrilled to be working with Casio to build the G-Shock and Edifice brand presence in the luxury watch and jewellery market," Mr Kaiser commented.He added that the styles have a "distinct look" and an innovative technology that really appeals to him.Earlier this month, Aly Walansky at myGloss.com said she recently attended the launch of the Edifice Black Label line in New York, a range which may appeal to fans of the original Edifice watches.

TweetEmailIt looks like Casio just repackaged the Oceanus 5 Motor's insides in a dark and bold G-Shock GIEZ case. Currently only available to the Japanese (and to resourceful and fanatical foreign watch geeks), the Casio G-Shock GIEZ 1000BJ appears to be identical to the Oceanus 5 Motor that I just reviewed, but with a much tougher, "special ops" look to it.Rather than titanium, the case is stainless steel with some sort of black, abrasion-resistant coating, and in place of the titanium bracelet is a pretty standard G-Shock rubber strap. The sapphire crystal of the Oceanus 5 Motor has also been replaced with whatever type of scratch-resistant plastic or acrylic that is used in G-Shocks. I'm not going to bother listing this watch's features since the Oceanus 5 Motor review covers them in detail (including a video), but I will say that aesthetically, this reinterpretation of the Oceanus really creates an entirely new watch.In fact, there might even be some advantage in owning both since your titanium, around-the-office, out-for-drinks timepiece could work identically to your weekend, change-the-oil, help-a-friend-move "beater". I think there could be a marketing opportunity here.The Casio G-Shock GIEZ 1000BJ goes for about $227.Update: Read the Casio Giez 1000BJ review.