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Blue Casio watches may experience a surge inpopularity after the brand's new ambassador Ke$ha sported one at arecent launch party.The multi-million selling singer has become the new face ofCasio's Baby-G line and attended a party last night (August 2nd2010) at New York's Manhattan Centre.She posed for the cameras wearing at least one of the ladies watches- sometimes two or three - together with her usual array of sparklygold accessories.Ke$ha also performed during the evening, which is sure to havedelighted her many fans.However, her choice of lipstick left a little to be desired, asshe opted for bright blue to match one of her Casio watches.The 23-year-old is to design two new Baby-G watches for Casio that will hit the shops next autumn aspart of the new advertising campaign that features the 'tough andcool' branding.Anyone who can't wait that long could get their hands on aCasio Baby-G Ladies Clear Blue Watch (BG-169R-2ER) to satisfytheir style needs until then.

Kyocera Corporation has announced that the company's recrystallised ruby has been used for the first time in a decorative design application as Casio watch parts. The original crystal technology can be responsible for producing synthetic gemstones with crystalline structures identical to those found in naturally-occurring gemstones and was, until now, only used for traditional jewellery applications. It will feature in the MR-G, a limited-edition G-Shock Casio watch model and the highest-end series in brand, noting that the pure colouration is the "perfect embodiment" of the MR-G's theme hue, traditional Japanese deep red. Takafumi Matsuda, executive officer and general manager of the Kyocera Corporation Jewelry & Application Products Division, said that since last autumn, the company has been developing the synthetic gemstone to be used for a wider range of decorative applications. He added: "Kyocera will utilise the know-how accumulated in the 35 years of experience since the creation of our recrystallised gemstones to expand the business beyond jewellery and build a pillar for business in diverse decorative material applications." Recently, G-Shock Casio watches announced a partnership with Pastry, the fashion brand owned by the daughters of Joseph Simmons, or Run of Run DMC fame.