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The people behind Casio watches have launched an initiative designedto prevent UK businesses wasting millions of pounds in operatingcosts.A new survey by the firm - which now produces a range of B2Bequipment as well as its traditional ladies and men's watches - has carried outresearch showing that ��100 million annually is spent on supportingand maintaining meeting room equipment.This equates to ��12,500 per year for the average company,Computer Business Review reports.Marketing spokesperson Nieve Cavanagh commented: "It's the sortof cost that flies under the radar and isn't visible to a company.We're trying to get companies to think twice about businesscosts."While managers could save money by upgrading their presentationroom equipment to more reliable pieces, they could also remindthemselves to turn off lights and appliances at night using alarmson Casio watches.The Casio G-Shock Men's Chronograph Digital Black Rubber Strap Watch(G-9100-1ER) could be a good choice, as the range is renownedfor its reliable alarms.

Rihanna has been spotted wearing a whole host of Casio watches in her latest music video.According to Watch ID, the Rude Boy singer sports four Baby-G and G-Shock watches on her wrist at once in white, yellow, pink and black.Wearing them all interlocked like this could have solved the problem of which one to choose for Rihanna, who is frequently seen with different coloured hairstyles.In the Rude Boy video, bold Casio watches also make up a psychedelic background in one scene, adding a really retro vibe to the clip.Rihanna has said she set out to make the music on her fifth studio album great so that her fans will not have to skip any tracks or listen to bad tunes in nightclubs.Fellow singer Ke$ha has also been sporting Casio watches recently, after she became the brand's worldwide ambassador at a launch party for the new Baby-G models in New York.