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New limited edition Casio G-Shock watches could spark a reaction among watch manufacturers, as they have been designed to run on renewable energy.According to Lydia Fazzio of Chip Chick, the face of the timepiece "springs to life unexpectedly" when it is exposed to light, as it is powered by a solar panel.The Casio watch also contains a rechargeable battery, which means wearers can make use of its many features including an alarm and a stopwatch.Ms Fazzio said this is the first time that Casio has attempted to develop a sustainable watch.However, she noted that it still offers the same strength and durability that people have come to expect from the G-Shock range."Everything about this watch screams bold and tough," Ms Fazzio commented.She added that it also fits the company's ethos of redefining the concept of a wrist watch.This comes after Casio hailed pop star Pixie Lott for wearing one of its watches in the video for her latest single.

One man's quest to cope with young children has seen him turn back to the watch market following years of using a mobile phone to do the job of telling the time.Scott Stein, the senior associate editor of technology resource Cnet, explained that now that his young baby is firmly strapped to his front as he walks to work, a watch seemed like the right idea - one which he definitely believed was true following an investment in Casio watches.Buying the classic Casio A158W, Mr Stein commented on the ongoing stylishness of the design, which he believes is still firmly anchored in the 80s.He explains that its "retro classic appeal" carries over to much of its current range - fashion which he believes to be resurgent and hugely attractive to even the most passive buyers in the market.However, people ought to be careful when buying their watch and should invest in one from a shop with a good reputation, following the seizure of 3,000 counterfeit Casio watches by the company and the Department of Economic Development in the UAE.