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The people behind Casio watches have launched an initiative designedto prevent UK businesses wasting millions of pounds in operatingcosts.A new survey by the firm - which now produces a range of B2Bequipment as well as its traditional ladies and men's watches - has carried outresearch showing that ��100 million annually is spent on supportingand maintaining meeting room equipment.This equates to ��12,500 per year for the average company,Computer Business Review reports.Marketing spokesperson Nieve Cavanagh commented: "It's the sortof cost that flies under the radar and isn't visible to a company.We're trying to get companies to think twice about businesscosts."While managers could save money by upgrading their presentationroom equipment to more reliable pieces, they could also remindthemselves to turn off lights and appliances at night using alarmson Casio watches.The Casio G-Shock Men's Chronograph Digital Black Rubber Strap Watch(G-9100-1ER) could be a good choice, as the range is renownedfor its reliable alarms.

Casio watch fans will be able to get a very cool offering from the company this month after the brand announced the release of the G-Shock GW-3000.The watch manufacturer has struck up a partnership with none other than Red Bull and its internationally-recognised Air Race World Championship in order to launch its new G-Shock watch series to match any pilot needs. According to Casio, the GW-3000 series has a remarkable number of extras such as the G-Shock watch staples of waterproofing and shock resistance as well as the perhaps unnecessary capability of withstand up to 15G in centrifugal force.Furthermore, the firm proudly announced that the timepiece is compliant with ISO2669 - environmental tests for aircraft equipment and steady-state acceleration - meaning it should be perfect for its target market of pilots.Released this month in Japan, the Casio G-Shock GW-3000 starts at 34,000 Yen (£230).It follows the release of the new Baby-G Casio timepiece, an ecological offering which has been created especially for the 40th anniversary of Earth Day.