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Two lines of Casio watches could be getting a new lease of life soon after a new partnership was announced between the company and Kaiser Time.The popular Edifice and G-Shock styles are to be overseen by industry specialist Steven Kaiser, who hopes to continue the evolution of the timepieces within the accessories market.It is hoped that the partnership will further develop the strong presence of the watches, particularly for the younger side of the watch-buying demographic."I'm thrilled to be working with Casio to build the G-Shock and Edifice brand presence in the luxury watch and jewellery market," Mr Kaiser commented.He added that the styles have a "distinct look" and an innovative technology that really appeals to him.Earlier this month, Aly Walansky at myGloss.com said she recently attended the launch of the Edifice Black Label line in New York, a range which may appeal to fans of the original Edifice watches.

Fans of Casio watches may be interested to hear that the company has unveiled a prototype timepiece that uses Bluetooth technology.Although it is not being mass-produced yet, the black watch was available for technology aficionados to look at on Casio's stand at the Las Vegas International Consumer Electronics Show this week.It looks much like one of the brand's classic retro styles from the 1980s, but it has a Bluetooth low-energy (BLE) link function that allows it to be connected to a smartphone.The wearer can therefore receive texts and emails on their wrist, instead of having to fish around in a briefcase, without using up lots of power. In fact, it uses the same battery life as an ordinary timepiece."Now, Casio's application of BLE positions the company to create new possibilities for the way people use their watches," said a statement from the company.Last month, Casio revealed a new solar-powered Oceanus G-Shock watch in Japan.